Social Media Listening: Power or Peril?
Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at…Read More »
EgyptAir Lashes at Haaretz’s Misleading Tweet
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked…Read More »
Ocean Blue, A Brand Attack Gone Wrong?
As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems,…Read More »
Why MENA communicators should care about dark social?
Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East.…Read More »
TBS ‘s Om Ali Fuels Outrage on Social Media
Since TBS opened, it has vowed to offer the optimum ingredients to stand out successfully as one of the top…Read More »