Topic: Crisis Management

Social Media Listening: Power or Peril?

Social Media Listening: Power or Peril?

Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at the Marketing Kingdom Cairo 4, scheduled to take place from 17-18 October at the...
social media marketing, manage social media crisis, handle critical situations online, social media crisis management, social media tools, Managing crisis on social media in three simple steps

Managing crisis on social media in three simple steps

It takes one person to ruin your brand and a crisis management team to regain it! As smartphone users jump to an estimated 2 billion in 2017, more people are expected to generate content on...
EgyptAir Lashes at Haaretz's Misleading Tweet, Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's Superb Social Media Crisis Management Egyptair's social media monitoring process has proven...
ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems, people think attacking a brand on social media is some trend or a road...
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social?

Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East. It's not Instagram. It's not Twitter, and it's not Snapchat. As you clever ones...
TBS Cairo, TBS Egypt, TBS Case, TBS, TBS Crisis, digital boom, om ali

TBS 's Om Ali Fuels Outrage on Social Media

Ever since TBS has opened, it vowed to offer the optimum ingredients, to successfully stand out as one of the top bakeries in Egypt, presenting a variety of heavenly donuts, croissants, sandwiches, etc. Recently,...