World Cup
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News
10 Sensational FIFA World Cup Songs of All Time
FIFA has tried to develop the spirit over the last 60 years, aiming to spread more fun and happiness around…
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Case Studies
Facebook Reveals 2018 World Cup Text-Delights Stats
Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million…
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Creative Work
Facebook Activates Text Delight Animations For World Cup 2018, Full List
Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When…
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Campaigns
Mo Salah advert fires up Egyptians ahead of football games
At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national…
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Campaigns
Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
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Case Studies
Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
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Marketing
Panadol GSK Unveils Essam El-Hadary as Brand Ambassador
The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK. In his role…
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Marketing
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai
The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour…
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Marketing
Uber Egypt names Mohamed Salah as its brand Ambassador in 2018
Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making…
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Campaigns
Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World…
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