World Cup

10 Sensational FIFA World Cup Songs of All Time
Media

10 Sensational FIFA World Cup Songs of All Time

FIFA has tried to develop the spirit over the last 60 years, aiming to spread more fun and happiness around…
Facebook Reveals 2018 World Cup Text-Delights Stats
Case Studies

Facebook Reveals 2018 World Cup Text-Delights Stats

Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million…
Facebook Activates Text Delight Animations For World Cup 2018, Full List
Creative

Facebook Activates Text Delight Animations For World Cup 2018, Full List

Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When…
Mo Salah advert fires up Egyptians ahead of football games
Advertorial

Mo Salah advert fires up Egyptians ahead of football games

At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national…
Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Advertorial

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
Sponsors hijack Egypt’s World Cup 2018 airplane branding
Case Studies

Sponsors hijack Egypt’s World Cup 2018 airplane branding

On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
Panadol GSK Unveils Essam El-Hadary as Brand Ambassador
Marketing

Panadol GSK Unveils Essam El-Hadary as Brand Ambassador

The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK. In his role…
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai
Marketing

The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour…
Uber Egypt names Mohamed Salah as its brand Ambassador in 2018
Marketing

Uber Egypt names Mohamed Salah as its brand Ambassador in 2018

Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making…
Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup
Campaigns

Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup

With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World…