World Cup
- Case Studies
Facebook Reveals 2018 World Cup Text-Delights Stats
Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million…
Read More » - Creative
Facebook Activates Text Delight Animations For World Cup 2018, Full List
Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When…
Read More » - Advertorial
Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games
At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns…
Read More » - Advertorial
Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
Read More » - Case Studies
Sponsors hijack Egypt’s World Cup 2018 airplane branding
Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s…
Read More » - Marketing
Panadol GSK Unveils Essam El-Hadary as Brand Ambassador
The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK. In his role…
Read More » - Marketing
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai
The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour…
Read More » - Marketing
Uber Egypt names Mohamed Salah as its brand Ambassador in 2018
Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making…
Read More » - Campaigns
Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World…
Read More » - Advertorial
‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers
Since the last time the Pharaohs qualified for the FIFA World Cup, it’s been 28 long years. Telecommunications giant Vodafone…
Read More » - Social Media
How The World Reacted After Suarez Bite
Luis Suarez bite in front of the world during Uruguay and Italy’s match in group final match. The bite that…
Read More » - Media
Most Popular World Cup Songs in History
World Cup 2014 is knocking, few weeks to witness the second Brazilian World Cup after 1950’s tragedy in biggest Brazilian…
Read More » - Case Studies
Coca Cola Egypt World Cup Campaign Social Media Review
Coca Cola Egypt World Cup Campaign featuring Wael Gomaa “Defense player in Egypt’s national team & Al Ahly club”, became the…
Read More » - Social Media
Facebook New Feature Trending Is Now OUT!
Facebook has announced the release of their Facebook new feature Trending.
Read More » - Social Media
VISA Middle East Fails To Promote On Twitter
Another page of failure for a campaign promoted on twitter, it's VISA Middle East promoted the world cup 2014 on…
Read More »
