World Cup
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Case Studies
Facebook Reveals 2018 World Cup Text-Delights Stats
Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million…
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Creative
Facebook Activates Text Delight Animations For World Cup 2018, Full List
Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When…
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Advertorial
Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games
At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns…
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Advertorial
Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
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Case Studies
Sponsors hijack Egypt’s World Cup 2018 airplane branding
Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s…
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Marketing
Panadol GSK Unveils Essam El-Hadary as Brand Ambassador
The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK. In his role…
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Marketing
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai
The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour…
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Marketing
Uber Egypt names Mohamed Salah as its brand Ambassador in 2018
Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making…
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Campaigns
Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World…
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Advertorial
‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers
Since the last time the Pharaohs qualified for the FIFA World Cup, it’s been 28 long years. Telecommunications giant Vodafone…
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Social Media
How The World Reacted After Suarez Bite
Luis Suarez bite in front of the world during Uruguay and Italy’s match in group final match. The bite that…
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Media
Most Popular World Cup Songs in History
World Cup 2014 is knocking, few weeks to witness the second Brazilian World Cup after 1950’s tragedy in biggest Brazilian…
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Case Studies
Coca Cola Egypt World Cup campaign social media review
Coca Cola Egypt World Cup Campaign featuring Wael Gomaa “Defense player in Egypt’s national team & Al Ahly club”, became the…
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Social Media
Facebook New Feature Trending Is Now OUT!
Facebook has announced the release of their Facebook new feature Trending.
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Social Media
VISA Middle East Fails To Promote On Twitter
Another page of failure for a campaign promoted on twitter, it's VISA Middle East promoted the world cup 2014 on…
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