TBS ‘s Om Ali Fuels Outrage on Social Media

TBS Cairo, TBS Egypt, TBS Case, TBS, TBS Crisis, digital boom, om ali

Ever since TBS has opened, it vowed to offer the optimum ingredients, to successfully stand out as one of the top bakeries in Egypt, presenting a variety of heavenly donuts, croissants, sandwiches, etc. Recently, TBS announced a partnership with the Four Fat Ladies and the consequences were disastrous.

They created their new Croissant Om Ali for Ramadan, that looked absolutely stunning, and they delivered samples to some celebrities as a form of publicity for their new product.

Suddenly, this week, there was a huge buzz on the social media for food poisoning cases from TBS’ Om Ali. First, we thought that these were rumours attempting to spoil TBS’s reputation, however, the complaints started to insanely increase. It was even claimed by a user that Om Ali smelled like rotten eggs.

طيب ببساطة كدة دي مجموعة snapshots منTBS INSTAGRAM كمية الناس اللي جالها تسمم من ام علي مش قليلة و انا و عيلتي منهم!!! م…

Posted by Noor Hussam on Tuesday, July 7, 2015

TBS Facebook page was then loaded with complaints from frustrated customers who tried Om Ali, expressing their massive disappointment and their severe suffer from food poisoning symptoms including vomiting, diarrhea, and fever.

TBS released an announcement yesterday on their Facebook page to officially announce ‘we are discontinuing the production of our Croissant Om Ali, and are taking action to investigate the problem. We apologize for any inconvenience we may have caused some of our loyal customers,’ said Sameh Sadat, TBS Chief Investment Officer.

Dear valued customers, we'd like to announce that we are discontinuing the production of our croissant om ali, and are…

Posted by TBS (The Bakery Shop) on Tuesday, July 7, 2015

Later on, they apologized mentioning that they will ‘personally contact affected customers one by one, and will work on lab tests to determine batch problem.’

Dear TBS customers, It is with great sadness that as of today, we have officially discontinued the production and sale…

Posted by TBS (The Bakery Shop) on Tuesday, July 7, 2015

In addition to this, TBS made an initiative to solve the customers’ complaints by asking them to contact Tabibi on 16724, that can visit them at home to be given a medical remedy, and all the expenses would be covered by TBS.

TBS social media, TBS poisoning food, TBS poisoning OmAli, TBS poisoning, Om Ali, Om Ali, Cairo, Zamalek A remedy was then posted by a Facebook user as follows ‘ Use gastrobiotic as an antibiotic, visceralgine for spasmolytic, eat fruits, and drink lots of water’.

Well, we currently expect that TBS would declare the results from the lab tests, which are in process with the date and the ETA, so that people could receive the proper medications accordingly.

UPDATE – July 12th

TBS released the results from the lab tests, as following:

Dear TBS customers, thank you for your patience on waiting to get those results on the TBS croissant om ali poisoning…

Posted by TBS (The Bakery Shop) on Saturday, July 11, 2015