- Marketing
Cameron Craig: We used communications to turn around Apple
There are a few brands that are more beloved than Apple. And when it comes…
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Who Egyptians trust most, least when it comes to brands
Trust is one of those intangibles which we as communicators must always focus on. Trust,…
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Jehan Abdulkarim Becomes First Gulf National Named Holmes Report Innovator
Jehan Abdulkarim, a Bahraini national and Accenture’s Marketing and Communications Director, has become the first…
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Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’
If Egypt is going to be a competitive nation brand globally, the country must make…
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Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep…
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Fallout of the Careem – Fakharany Saga
It started so well. One of the most respected Egyptian IT executives, a 3Com and…
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Why MENA communicators should care about dark social?
Let me ask you a question. Name the most popular application on the phones of…
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Pokemon Go Craze in The Middle East
I wanted to write on something fairly light and fun today in light of recent…
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Are Egyptians the Most Effective Marketers in the Middle East?
Egyptian marketers have taken home two Grand Prix awards at the Effie MENA Awards in…
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The Science of Sharing – how to develop engaging online content with Buzzfeed
It’s not easy to communicate as a marketer or communications professional in today’s digital world.…
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