Germany Begins Government-Wide Exit from Microsoft Software
In a landmark shift toward digital independence, the German state of Schleswig-Holstein is dropping Microsoft software across all public departments....
Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region.
As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.
In a landmark shift toward digital independence, the German state of Schleswig-Holstein is dropping Microsoft software across all public departments....
Gala’s 90s Eurodance anthem found unexpected immortality on football terraces—and taught marketers a lesson they didn’t ask for. When Gala...
E-commerce brands spent over $200 billion globally on Google Ads in 2024. Yet, 68% failed to achieve profitable ROAS. What...
Google Shopping has revolutionized how consumers discover and purchase products online. In 2025, it remains a vital platform for e-commerce...
Performance Max is Google's most advanced campaign type, yet 67% of marketers still don't fully understand how to use it...
New AI platform confronts emotional triggers behind poor money decisions through personalized therapy-style sessions. A new artificial intelligence platform is...
Want to copy something on your Mac and paste it instantly on your iPhone or iPad? Apple’s Universal Clipboard makes...
Financial advice isn't just coming from banks and brokers anymore. TikTok videos, Instagram reels, and YouTube shorts increasingly shape how...
Google Ads Quality Score is a 1-10 rating that determines how much you pay per click and where your ads...
ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on advertising. Getting your ROAS...
CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It's the...
CPC (Cost Per Click) is a digital advertising model where advertisers pay only when someone clicks on their ad. It’s...
CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It's essential for brand...
CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...
Egypt has officially entered the 5G era, with all four major telecom operators switching on their networks during a joint...
Uber has officially launched its global subscription program, Uber One, in Egypt, offering ride-hailing users exclusive benefits such as ride...
Builder.ai, the once-hyped no-code startup valued at $1.3B, has collapsed after mass layoffs and investor exits, exposing the gap between...
Large Language Models (LLMs) like ChatGPT, Perplexity, and Google Gemini are transforming how users discover and consume content. Here's how...
Cairo-based investment app Thndr has raised $15.7 million to roll out new wealth products and expand beyond stock trading in...
Cairo-based proptech startup Nawy has secured $75 million in equity and debt to expand across the Middle East and North...
Facebook will make a look back videos upon request for your loved ones and more...
Google has quietly changed its icon for the first time in nearly a decade, updating the standalone “G” logo with...
Influencer marketing is everywhere, from Instagram stories to YouTube vlogs, TikTok trends, and blog reviews. While it may seem like...
If you take frequent screenshots on your Mac, knowing the right keyboard shortcuts and how to manage screenshot settings can...
Radi Farms didn’t start with funding or hype. It started with a simple idea: deliver better food, directly from the...
Jordan remains one of the top recipients of U.S. foreign aid, receiving $4.4 billion between 2023-2025. A significant reduction in...
As Ramadan 2025 comes to an end, Muslims across Egypt are preparing to fulfill their Zakat Al-Fitr obligation. This year,...
In today's fast-paced digital landscape optimizing your online presence is more important than ever. One effective strategy is using URL...
Talabat is doubling down on grocery delivery. The UAE-based delivery giant has acquired InstaShop, a Dubai-born on-demand grocery platform, from...
In the bustling cafés of 1920s Vienna, Soviet psychologist Bluma Zeigarnik made a fascinating observation: waiters could remember complex, unpaid...
The Kingdom of Saudi Arabia has rapidly emerged as a hub for fintech innovation in recent years, fueled by the...
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies...
Dubai-based startup OZZ Technologies has introduced OZZ, a secure digital contact wallet designed to help individuals and businesses manage and...
Al Nashmiah Farms, committed to aiding women burdened by debt and facing the threat of incarceration, offers a novel solution...
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt's e-commerce revenue. By...
Lendo, a Saudi Arabia-based shariah-compliant debt crowdfunding marketplace, has raised SAR 105 million ($28 million) in Series B funding led...
A McDonald's insider in Egypt anonymously disclosed a 70% sales decline in October and November, aligning with a global and...
Boycotts are sweeping across the Middle East, impacting US and European brands as consumers express their protest against Western governments'...
In the course of my professional endeavors, I consistently inquire about the origins of information, the methods by which our...
The no-code website builder Webflow released an update on the progress of its new product to localize websites for customers...
Egyptian officials and historians are criticizing Netflix for casting a bi-racial actor as Queen Cleopatra VII in its upcoming series,...
Arab Bank has officially launched Apple Pay in Jordan, making Jordan the first country in the Levant region to support...
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform...
For most pages on your website, essential ones in your nav menu, you should assign them parent pages. For example,...
Starz announced that season 7 of Outlander is being filmed in Scotland. It's been nearly seven months since the finale...
Emily in Paris Season 3 is now premiering on Netflix as of December 21, 2022, after over a year of...
End-of-year holidays have a unique taste of everything, especially Christmas and new year songs; we would like to share with...
Google has launched a new status dashboard for webmaster owners to confirm if there is an issue with crawling, indexing,...
Facebook will no longer allow Special Ad Category advertisers to use the Special Ad Audiences tool. Meta will be sunsetting...
WordPress is an open-source CMS known for blogging and news websites, which relies on posts more than pages. The default...
Want to learn more about the story of House Targaryen? HBO series House of the Dragon, the prequel to Game...
Lead generation forms are essential for B2B companies to get in touch with potential customers. Yet, they sometimes may put...
Any sustainable business growth must identify which parts of the business strategy generate the best customers with a positive ROI...
Disney+ officially launched its streaming service in the Middle East and North Africa region on Wednesday, June 8. The streaming...
Egyptian startup PraxiLabs offers people equal opportunities to access an enhanced science education by providing 3D interactive virtual simulations that...
Egypt Post kicked off Ramadan’s advertising race with a brand TVC, the ad theme "it's your time" urging that the...
One of the most frustrating WiFi errors on macOS is when your system repeatedly asks for the WPA2 password—even after...
WPP is shutting down its operations in Russia due to the country's invasion of Ukraine, a move that will affect...
Snap Inc. is planning to launch a new feature to allow Username Change effective Feb 23, a highly anticipated feature...
Awstreams, one of the top digital marketing agencies in the Middle East and North Africa, has offered a new take...
The music streaming platform, Anghami has been officially listed on the NASDAQ stock exchange as it begins trading on February...
Moroccan rescue teams failed to extract Rayan alive late on Saturday. A 5-years old boy trapped in a well for...
Apple has released a new macOS Monterey 12.1 update that adds SharePlay, an entirely new way to have shared experiences...
Meta is reinforcing the security and privacy options available to Facebook users to further underline the company’s commitment to user...
Kwik Delivery, a Lagos-based delivery startup announces today that its GMV and revenue for 2021 grew by over 400% year...
Fit On Click, a fitness and wellness startup based in the UAE, has closed a $1.5M Pre-Series A funding round...
VO, the first Kuwait-based integrated youth platform for incubating young talents, has signed an agreement to acquire a majority stake...
As of Friday 7 January 2022, the Covid-19 travel ban imposed by the Republic of Mauritius on the Republic of...
Snap continues to reward Snapchatters for their creativity. Over the past year, more than 12,000 creators have collectively been paid...
Jordan is expecting a snowstorm to hit the kingdom for three days starting Monday and fade out on Thursday, according...
BitOasis, the Middle East and North Africa region’s leading online crypto-asset trading platform, today announced a significant extension to its...
Talabat, the MENA's leading technology platform in online food and grocery delivery, has announced the appointment of Mohamed Sekkina, as...
Facebook pages represent businesses or communities, that allow "individuals", business managers to use the page name "business name" to interact...
Netflix, the giant online streaming platform has revealed Emily in Paris season 2 release date, to be on Dec 22....
The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It...
Web hosting and domain seller giant GoDaddy has reported a data breach that exposed 1.2 million customers' data to hackers....
Google Analytics (GA) is not working worldwide after reports that it stopped recording real-time hits. Website owners noticed a sudden...
Performance marketing is one of the most trending functions in any startup or growing business; it plays a significant role...
Snap Inc. has announced the launch of a new Snapchat Creator Studio in Riyadh, Saudi Arabia, to empower its highly...
Snapchat is not only the platform of choice of Millennial and Gen Z audiences in Saudi Arabia but also incredibly...
BasharSoft the parent company of "Wuzzuf and Forasna" recruitment platforms, has announced that the founder, Ameer Sherif has stepped down...
Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing...
Google Play has announced today that The Android Dev Submit is back. Taking place October 27-28, the annual conference celebrating...
We would like to announce that we've received US $20,000 in seed investment from family and friends. The investment will...
The digital identity program for Jordanian citizens will roll out in the coming few days. Said Jordan's Minister of Digital Economy...
Online payments giant Stripe announced opening an office in the United Arab Emirates financial capital Dubai, its first expansion into...
Riyadh-based fintech firm Lendo has successfully secured $7.2 million in a Series A funding round, as announced today. The round,...
Cairo-based fintech startup NowPay has joined Y Combinator's Winter 21 batch, following a Memorandum of Understanding agreement with the Export...
Dayra is a Cairo-based fintech startup providing unbanked gig-workers and micro-businesses with financial services. The company has joined Y Combinator’s...
Egyptian fintech startup NowPay signed a Memorandum of Understanding with Export Development Bank of Egypt (EBE) for a credit facility...
Google Ads is one of the most popular advertising platforms worldwide. Through Google Ads, you can reach your target persona...
Mohamed (Nagaty) Aboulnaga, one of Halan ‘s team of co-founders and its Chief Business Officer announced that today, January 31st,...
Talabat has appointed Hadeer Shalaby, Careem‘s regional director, as its new Managing Director in Egypt, replacing Sofiène Marzouki, who has...
In a press release today, Etisalat set to normalize with Israel as the company announced the launch of Israel-based network...
Google servers are now back online after 45 minutes. Please expect some delays and lags. The majority of Google services...
Almost all Google services went down globally on 12:00 PM GMT, Google Business Suite including Email, Meets, Calendar, Drive, etc....
Sidekick is an alternative web browser that makes work apps more comfortable to access. It offers a left-hand sidebar, where...
WordPress website owners started to see a new alert with recommended actions in the WordPress site's health security (if you...
If you are a site owner on Google Search Console, you might have noticed Web Light search results served to...
Having trouble accessing your Twitter account? You’re not alone! Users from all around the world have reported Twitter login outage...
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