- Glossary
Marketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most…
Details - Glossary
What Is Conversion Rate? Definition, Formula & Benchmarks
Most businesses obsess over driving more traffic while ignoring the conversion rate elephant in the…
Details - People
Mai Medhat: How Egyptian Serial Entrepreneur Cracked the SaaS Exit Code
Mai Medhat built Eventtus into one of MENA’s most successful SaaS exits, then pivoted to…
Details - Marketing
Top 5 Digital Marketing Strategies Winning MENA in 2025
By mid-2025, digital marketing is no longer about chasing trends. It’s about building systems that…
Details - Culture
The Labubu Effect: How a Toothy Toy Sparked a Global Obsession
From Beijing to Cairo, TikTok to luxury handbags, one small toy has taken the world…
Details - News
Germany Begins Government-Wide Exit from Microsoft Software
In a landmark shift toward digital independence, the German state of Schleswig-Holstein is dropping Microsoft…
Details - Culture
How ‘Freed from Desire’ Became the Viral Blueprint No Brand Could Buy
Gala’s 90s Eurodance anthem found unexpected immortality on football terraces—and taught marketers a lesson they…
Details - Digital Advertising
Google Ads for E-commerce: Complete Guide to Profitable Campaigns in 2025
E-commerce brands spent over $200 billion globally on Google Ads in 2024. Yet, 68% failed…
Details - Glossary
What is Google Shopping? Definition, Optimization Tips & Complete Guide
Google Shopping has revolutionized how consumers discover and purchase products online. In 2025, it remains…
Details - Glossary
What is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type
Performance Max is Google’s most advanced campaign type, yet 67% of marketers still don’t fully…
Details - Tech
Custom Money: AI Financial Therapy Tackles Emotional Spending
New AI platform confronts emotional triggers behind poor money decisions through personalized therapy-style sessions. A…
Details - Guides
Enable Copy and Paste Between Apple Devices
Want to copy something on your Mac and paste it instantly on your iPhone or…
Details - Market Watch
UAE Launches Finfluencer License to Regulate TikTok and Instagram Finance Creators
Financial advice isn’t just coming from banks and brokers anymore. TikTok videos, Instagram reels, and…
Details - Glossary
Google Ads Quality Score: How to Lower Costs & Improve Ad Performance
Google Ads Quality Score is a 1-10 rating that determines how much you pay per…
Details - Glossary
ROAS Calculator & Optimization Guide: Improve Your Return on Ad Spend
ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent…
Details














