- People
Ahmad Yousry: From Telecom to Quick‑Commerce Leader at Rabbit
Ahmad Yousry is the co-founder and CEO of Rabbit Mart, Egypt’s leading quick-commerce platform delivering essentials…
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Maha Nagy: From Vodafone to Orange, Transforming Egypt’s Telecom Marketing
Maha Nagy, one of Egypt’s most impactful marketing executives, transitioned from Vodafone Egypt to become…
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Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback
Amr Diab, the Middle East’s biggest pop icon, has released his 2025 album “Ebtadena” today…
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Marketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most…
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What Is Conversion Rate? Definition, Formula & Benchmarks
Most businesses obsess over driving more traffic while ignoring the conversion rate elephant in the…
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Mai Medhat: How Egyptian Serial Entrepreneur Cracked the SaaS Exit Code
Mai Medhat built Eventtus into one of MENA’s most successful SaaS exits, then pivoted to…
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Top 5 Digital Marketing Strategies Winning MENA in 2025
By mid-2025, digital marketing is no longer about chasing trends. It’s about building systems that…
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The Labubu Effect: How a Toothy Toy Sparked a Global Obsession
From Beijing to Cairo, TikTok to luxury handbags, one small toy has taken the world…
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Germany Begins Government-Wide Exit from Microsoft Software
In a landmark shift toward digital independence, the German state of Schleswig-Holstein is dropping Microsoft…
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How ‘Freed from Desire’ Became the Viral Blueprint No Brand Could Buy
Gala’s 90s Eurodance anthem found unexpected immortality on football terraces—and taught marketers a lesson they…
Details - Digital Advertising
Google Ads for E-commerce: Complete Guide to Profitable Campaigns in 2025
E-commerce brands spent over $200 billion globally on Google Ads in 2024. Yet, 68% failed…
Details - Glossary
What is Google Shopping? Definition, Optimization Tips & Complete Guide
Google Shopping has revolutionized how consumers discover and purchase products online. In 2025, it remains…
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What is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type
Performance Max is Google’s most advanced campaign type, yet 67% of marketers still don’t fully…
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Custom Money: AI Financial Therapy Tackles Emotional Spending
New AI platform confronts emotional triggers behind poor money decisions through personalized therapy-style sessions. A…
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Enable Copy and Paste Between Apple Devices
Want to copy something on your Mac and paste it instantly on your iPhone or…
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