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Campaigns
Mountain View scores viral win with ‘Finding Migo’ activation campaign
Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in…
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Events
A Message From ‘Jordan Belfort’ Wolf Of Wall Street To Egyptians
Jordan Belfort or the Wolf of Wall Street sent a message to Egyptians warning them from a fraudster who’s promoting a…
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Case Studies
Biscuit stock market shakes Facebook in Egypt
Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided…
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News
hug digital Wins Abu Dhabi Development Mogul TDIC’s Digital Business
Dubai, UAE – Leading regional digital agency hug digital announced today securing the digital business of Tourism Development & Investment…
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News
hug digital Tightens Relationship with Al-Futtaim Group
Dubai, UAE – Leading regional digital agency hug digital announced today securing the digital businesses of several subsidiaries belonging to…
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News
Facebook launches Marketplace ‘buy and sell in your local community’
The social media giant has introduced ” Facebook Marketplace” where users can buy and sell anything with their local communities.…
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News
Centrepoint, Home Centre and Max shut down in Alexandria
Orient International Trading Ltd is consolidating its business operations in Egypt, and will close its Centrepoint, Home Centre and Max…
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People Moves
Wael Fakharany joins Careem as Managing Director Egypt and Senior VP
Wael Fakharany joined Careem as Managing Director Egypt and Senior Vice President Government Relationship, after 16 years of leadership positions with Google Egypt, MEA, Emitac Group, 3Com…
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News
Apple launches its Twitter account ahead of #AppleEvent
Apple has launched its official Twitter account ahead of the iPhone 7 launch. You can follow @Apple for its first tweet…
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News
A15 invests in Fintech startup ‘PayMob’ to empower the digital and Internet economy
Egypt, Cairo, September 2016, A15, a leading technology investor, announced today its new investment in PayMob, a leading Payment Service…
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How To
How to report potential violations of privacy rights on Facebook?
Ever wanted to report a photo on Facebook/Instagram that violates your privacy rights, but didn’t know what to do than the traditional…
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News
A15, Kijamii join forces to create the biggest social media group in MENA
A15, the leading technology investor, announced today a Partnership with Kijamii, a leading one-stop shop for integrated digital solutions with…
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News
10 Most Watched Ads on YouTube in MENA – July 2016
July’s monthly round up of most popular ads on YouTube showcases a continuation of a love for moving Ramadan ads,…
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News
Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad
Gold’s Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located…
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News
Uber Egypt reaches record of 30,000 drivers, commits to EGP 500 million investment
Cairo, Egypt, 14 August 2016 – A record 30,000 Cairenes are now using Uber to earn money as they drive, making…
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News
KingFut Becomes Official Digital Media Partner for Stoke City FC in Arabic
KingFut have been appointed by English Premier League club Stoke City to manage the official Arabic social media accounts and digital…
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Events
Darre Van Dijk From TBWA Amsterdam: Kill Boring!
Darre Van Dijk, Chief Creative Officer of TBWA/Neboko in Amsterdam is one of the keynote speakers at the Marketing Kingdom…
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News
Nobel Prize-winning Egyptian scientist Ahmed Zewail dies at 70
Nobel Prize-winning Egyptian chemist Ahmed Zewail died on Tuesday in the United States at the age of 70. Ahmed Zewail…
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News
Cairo International Airport is getting bigger, better
Cairo international airport terminal 2 is preparing to increase its capacity by about 8 million passengers, bringing its total capacity to…
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Case Studies
Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV
Share against Hepatitis C Virus (HCV) – A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian…
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Campaigns
10 Most Watched Ads on YouTube in MENA – June
June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom…
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News
Social media storm over the Egyptian pound’s crisis
Egyptian Pound reached a new low against dollar on the black market today, to hit EGP 13 per dollar, as talks about devaluation rise. Official dollar…
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News
Facebook’s testing a new layout design for pages
Facebook is testing a new layout design for pages, which adds three columns to pages layout, aiming to make information more accessible and organized…
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News
Egyptian Cantalop Receives a Seed Funding of $100,000
The “job search engine” Cantalop received a seed funding of $100,000 from an anonymous businessman to accelerate the startup efforts in…
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News
Zain Telecom interested in Egypt 4G license
Kuwaiti mobile operator Zain has expressed interest in acquiring a fourth-generation license in Egypt, a senior telecommunications ministry official said on…
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News
Egypt’s Press Propagates for Turkish Coup, Misleads Readers
Egypt’s front-page headlines reported Saturday that Turkish military leaders who organized a coup to oust President Recep Tayyip Erdogan are…
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Campaigns
Waslet Kheir’s Charity Card Helps Shoppers Donate
Giving to charity is becoming easier and more accessible to Egypt’s shop goers through a new donations card introduced by…
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News
EU referendum: David Beckham backs ‘Remain’ campaign
Former England captain David Beckham made it to the “Remain” camp, with a statement comparing staying with European Union to Manchester United…
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Campaigns
David Cameron sends his greetings to all Muslim for Ramadan
The Prime Minister David Cameron sends his greetings to all Muslim communities for the holy month of Ramadan, in Britain…
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News
Here’s why Muhammad Ali refused to serve in the US army
A three-time world heavyweight champion and an Olympic gold-medallist, the legend Muhammad Ali has died Friday June 3, 2016, but his…
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Case Studies
3 Reasons Why Arsenal Should Hire an Egyptian Digital Agency
When news of Arsenal’s interest in midfielder Mohamed Elneny leaked last December, thousands of enthusiastic Egyptians flooded the club’s social media…
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Tech
Apple Shuts Down Topsy, Permanently
In case you’re trying to access www.topsy.com and always get redirected to Apple support page, here’s the bad news: Apple has shut…
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Case Studies
Gloria Ceramic proves social media can empower brands
How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to…
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News
Emirates Airline Fires Up Benfica Fans
Dressed in their elegant beige uniforms and red hats, Emirates airline hostesses walked into the soccer field’s center circle to…
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News
Top Engaging Sham El-Nessim Activations on Social Media
Sham El-Nessim, or “Smelling/Taking In of the Zephyrs,” is an Egyptian national holiday marking the beginning of spring. It always…
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News
Facebook Video Obsession Spoils a Charitable Cause
Copying someone else’s content is unethical but did you ever imagine that downloading a Youtube video and sharing it on…
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Case Studies
EA Sports FIFA’s reply, a lost opportunity
This year’s Valentine’s Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered…
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News
Chelsea Glocalizes Digital Content, Wins MENA & Egypt
Why sport social media? The answer is simple; a larger and a quantifiable monetization stream. The most widely adopted business…
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Campaigns
Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished…
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News
Egyptian MOI Developing A Social Media Tool
The Egyptian MOI has announced that they will be monitoring the internet in Egypt, and especially the social networks like…
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Case Studies
Kebdet El Prince Crisis Management Role Model
So many brands in the world become scared when it comes to crisis online “especially on social media”, actually, they…
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News
Exclusive: Chelsea hires ‘Kijamii’, a Cairo-based digital agency to manage business in the Middle East
Chelsea has hired Kijamii, a Cairo-based digital media agency following the explosive growth rate of Egyptians invading the club’s Facebook page…
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Case Studies
Social Media Review: Chelsea Facebook page and other big four in Egypt
Egyptians on English Premier League's Big Four Clubs
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News
Social media review: Sherine’s 2014 album ‘Ana Keteer’
A Digital Boom On 15th of Jan, Sherine has launched her new album "Ana Keteer"
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News
Egypt experiences snow for the first time in a century
Egypt was struck by a snowstorm for the first time in 122 years, bringing snow to Cairo and astonishing residents.…
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News
Pepsi’s Witty Halloween Joke and Coca-Cola’s Clever Comeback
Pepsi and Coca-Cola’s rivalry escalates with a sharp Pepsi Halloween ad, countered by Coca-Cola’s striking viral reply, both catching fire…
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