CTR (Click-Through Rate): The Marketing Metric That Makes or Breaks Your Campaigns
CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It's the...
CPC (Cost Per Click): Meaning, Formula, and Why It Drives ROI
CPC (Cost Per Click) is a digital advertising model where advertisers pay only when someone clicks on their ad. It’s...
What Is CPM? Meaning, Formula, and MENA Benchmarks
CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It's essential for brand...
What is CPA in Advertising? Meaning, Formula, and MENA Benchmarks
CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...
Egypt Activates 5G Nationwide, Ending Years of Delays
Egypt has officially entered the 5G era, with all four major telecom operators switching on their networks during a joint...
Uber Launches ‘Uber One’ Subscription in Egypt
Uber has launched its global subscription service, Uber One, in Egypt—marking its debut in North Africa. For a flat monthly...
Publishing for Machines: The 2025 Guide to LLM-Ready Content
Large Language Models (LLMs) like ChatGPT, Perplexity, and Google Gemini are transforming how users discover and consume content. Here's how...
Thndr Raises $15.7M to Expand into Wealth Management in MENA
Cairo-based investment app Thndr has raised $15.7 million to roll out new wealth products and expand beyond stock trading in...
Nawy Raises $75M to Accelerate Real Estate Tech in MENA
Cairo-based proptech startup Nawy has secured $75 million in equity and debt to expand across the Middle East and North...
Facebook Memorialization Guide for Families Without a Legacy Contact
Facebook will make a look back videos upon request for your loved ones and more...
Google Updates Its Iconic ‘G’ Logo for the First Time in Nearly a Decade
Google has quietly changed its icon for the first time in nearly a decade, updating the standalone “G” logo with...
The Evolution of Influencer Marketing: From Royal Endorsements to Social Media Powerhouses
Influencer marketing is everywhere, from Instagram stories to YouTube vlogs, TikTok trends, and blog reviews. While it may seem like...
How to Change Where Screenshots Are Saved on Mac (And Master Every Shortcut)
If you take frequent screenshots on your Mac, knowing the right keyboard shortcuts and how to manage screenshot settings can...
Inside Radi Farms: The Agritech Startup Reshaping Egypt’s Food Supply Chain
Radi Farms didn’t start with funding or hype. It started with a simple idea: deliver better food, directly from the...
Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact
Jordan remains one of the top recipients of U.S. foreign aid, receiving $4.4 billion between 2023-2025. A significant reduction in...