Google Ads Quality Score is a 1-10 rating that determines how much you pay per click and where your ads...

ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on advertising. Getting your ROAS...

CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It's the...

CPC (Cost Per Click) is a digital advertising model where advertisers pay only when someone clicks on their ad. It’s...

CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It's essential for brand...

CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...

Egypt has officially entered the 5G era, with all four major telecom operators switching on their networks during a joint...

Uber has launched its global subscription service, Uber One, in Egypt—marking its debut in North Africa. For a flat monthly...

Builder.ai, the once-hyped no-code startup valued at $1.3B, has collapsed after mass layoffs and investor exits, exposing the gap between...

Large Language Models (LLMs) like ChatGPT, Perplexity, and Google Gemini are transforming how users discover and consume content. Here's how...

Cairo-based investment app Thndr has raised $15.7 million to roll out new wealth products and expand beyond stock trading in...

Cairo-based proptech startup Nawy has secured $75 million in equity and debt to expand across the Middle East and North...

Facebook will make a look back videos upon request for your loved ones and more...

Google has quietly changed its icon for the first time in nearly a decade, updating the standalone “G” logo with...

Influencer marketing is everywhere, from Instagram stories to YouTube vlogs, TikTok trends, and blog reviews. While it may seem like...