Google Shopping has revolutionized how consumers discover and purchase products online. In 2025, it remains a vital platform for e-commerce...

Performance Max is Google's most advanced campaign type, yet 67% of marketers still don't fully understand how to use it...

New AI platform confronts emotional triggers behind poor money decisions through personalized therapy-style sessions. A new artificial intelligence platform is...

Want to copy something on your Mac and paste it instantly on your iPhone or iPad? Apple’s Universal Clipboard makes...

Financial advice isn't just coming from banks and brokers anymore. TikTok videos, Instagram reels, and YouTube shorts increasingly shape how...

Google Ads Quality Score is a 1-10 rating that determines how much you pay per click and where your ads...

ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on advertising. Getting your ROAS...

CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It's the...

CPC (Cost Per Click) is a digital advertising model where advertisers pay only when someone clicks on their ad. It’s...

CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It's essential for brand...

CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...

Egypt has officially entered the 5G era, with all four major telecom operators switching on their networks during a joint...

Uber has launched its global subscription service, Uber One, in Egypt—marking its debut in North Africa. For a flat monthly...

Builder.ai, the once-hyped no-code startup valued at $1.3B, has collapsed after mass layoffs and investor exits, exposing the gap between...

Large Language Models (LLMs) like ChatGPT, Perplexity, and Google Gemini are transforming how users discover and consume content. Here's how...