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Campaigns
Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture…
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Insights
Sprite Salutes Salah, Pepsi Fires Back: Brands Battle Over Chelsea Star
Mohamed Salah’s stunning goal against Arsenal for Chelsea lit up London’s derby — and ignited…
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News
Chelsea Hires Egyptian Agency to Engage Arabic Fans After Salah’s Move
Chelsea FC has hired Kijamii, a Cairo-based digital agency, after a massive influx of Egyptian…
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News
Snow in Egypt: First Snowstorm in 122 Years Shocks Cairo and the World
In December 2013, Egypt experienced its first snowfall in over 122 years, stunning residents and…
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Marketing
Pepsi vs Coca-Cola: Halloween Ad War Goes Viral
This Halloween, Pepsi and Coca-Cola sparked a viral marketing moment without lifting a finger—thanks to…
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