- Startups
What MENA startups still lack to achieve their potential
A few weeks ago, my friend Hendrik Jandel wrote an article about the potential he…
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The Entrepreneurship Opportunity in Egypt (5): The Advertising Value Chain
Hell is just a sauna Here is how I described it in my 1st article in…
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Digital Advertising Business Models: Complete Guide for MENA Publishers
Building a sustainable advertising-based business requires understanding two fundamental questions: how advertising inventory gets priced…
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The Entrepreneurship Opportunity in Egypt 3: B2C Tech products: are they free or sell-able?
Tech products are hands-down the most over-hyped and over-advertised as the high-risk-high-reward ticket to fame…
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Services Companies, a Story and Opportunity
Part of my Egyptian Entrepreneurship Opportunity series – check out Part 1 if you haven’t. In Egypt…
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Is There a Real Startup Opportunity in Egypt?
This is a question everyone answers to their own bias. The fault doesn’t lie in…
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