Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to EGP 500 million in 2015, Al-Borsa reported Monday.
See also: 10 Most Watched Ads on YouTube in MENA – April 2016
The holy Muslim month of Ramadan generates around 30 percent of annual advertising revenues for privately-owned satellite channels as millions of viewers are glued to their TV screens watching post Iftar entertainment and drama series.
5 Most Expensive Channels
1- MBC MASR
The channel’s EGP 11 million package includes 250 ads per a 30-second spot.
MBC is charging a USD equivalent of EGP 40,000 to EGP 60,000 per 60 seconds for each ad.
2- CBC
The channel’s EGP 10 million package includes 240 slots per a 30-second ad spot, charging advertisers around EGP 20,000 to EGP 40,000 per 60 seconds. The channel said it spent over EGP 135 million on this year’s drama series production, expecting a net profit of EGP 190 million in Ramadan 2016.
3- Al-Hayat
The channel’s EGP 9 million package provides 330 slots per a 30-second ad spot, charging EGP 20,000 to EGP 40,000 per 60 seconds. The channel said it spent over EGP 42 million on this year’s Ramadan preparations, expecting a net profit of EGP 77 million.
4- Al Nahar
The channel’s EGP 7 million package includes 200 slots per a 30-seconds ad spot, charging EGP 20,000 to EGP 50,000 per 60 seconds.
5- TEN
The channel’s EGP 6.5 million package includes 240 slots per a 30-seconds ad spot, charging EGP 20,000 to EGP 30,000 per minute. The channel said it spent over EGP 37 million on this year’s preparations, expecting a net profit of EGP 70 million.
Advertisers compete over commercial spots during Ramadan, where it’s common to disrupt a 45-minute drama episode with several ads every few minutes. Scores of charitable organizations also capitalize on this opportunity by advertising for diverse causes in an attempt to generate more donations during the month of giving.
