Campaigns
Explore the latest ad campaigns, creative brand activations, and case studies from agencies and brands across Egypt and the wider MENA region.
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FP7/CAI named agency of the year 2015 at MENA Cristal
FP7/CAI was named “agency of the year 2015” at the MENA Cristal in Cairo last week, with Gold and Emerald for Baheya’s Pink…
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Roundup For The 2015 Ramadan Commercials
Every year, Ramadan Commercials, Programs, Series become the most talked about topics in Egypt. Brands compete to capture the hearts and…
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Etisalat Mocks Vodafone’s Ramadan TVC
As the telecom war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt’s Ramadan family ad. Etisalat…
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Huawei Joins Ramadan Advertising Race
The beauty of Ramadan advertising is that you don’t always need to get overly creative to come up with an…
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Vodafone Kicks off Ramadan 2015 Media Race
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people…
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Hyundai Sends a Message to Space
When Stephanie started missing her dad she never thought this will happen! Stephy’s dad has one of the weirdest jobs…
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Amazon Has Gone Retro and Google Maps Using PAC-MAN
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon…
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How Durex Turned Earth Hour Into a Clever Marketing Moment
When millions of people around the world switched off their lights for Earth Hour on March 28 at 8:30 p.m.,…
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Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished…
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Pepsi Masr Tops Ramadan Ads 2014 With Nostalgia
Pepsi has been hitting with its new nostalgia ads. Will it make a home run? Over the past years, Pepsi’s…
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Hello Happiness phone booth: A debatable Initiative
Coca cola is one of the world’s most loved brands, but in the UAE it’s not the market leader. The…
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