Campaigns

Explore the latest ad campaigns, creative brand activations, and case studies from agencies and brands across Egypt and the wider MENA region.

Editorial TeamJune 25, 2016
69

Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Egypt’s first mobile-based charity auction raised EGP 26,000 after world-renowned heart surgeon Sir Magdi Yacoub donated one of his signature…
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Editorial TeamJune 12, 2016
122

Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges…
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Editorial TeamJune 12, 2016
60

Update: False Rumors ‘Amr Diab’ Starring in Orange Egypt’s Ramadan Ad

Earlier this week, some optimistic Orange fans stated that Amr Diab will be starring in Orange’s ad for Ramadan. SEE ALSO: 7…
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Editorial TeamJune 7, 2016
88

Juhayna’s Talking Babies ‘Eldondo’ TV Ad Wins Laughs

Juhayna’s three talking baby boys TV Ad won viewers’ laughter on the first day of Ramadan as they discuss growing…
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Editorial TeamJune 6, 2016
123

Vodafone Ramadan 2016 Ad Hits 1.2M Organic Views in 6 Hours

Quick insight: Vodafone Ramadan TVC “The Big Family” has reached 1.2M organic views in the first 6 hours on facebook. The ad…
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Editorial TeamJune 6, 2016
122

Vodafone launches its Ramadan 2016 campaign ‘The Big Family’

Vodafone Egypt has launched its Ramadan TVC “The Big Family”. Portraying how people get empowered by their beloved ones not only their…
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Editorial TeamJune 5, 2016
108

Etisalat kicks off Ramadan Media Race 2016

Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of “#تخيل_بكره” Imagine…
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Editorial TeamMay 30, 2016
44

Euro 2016 comes with lots of surprises on korabia.com

Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to France’s finals, taking place on June 10. Korabia.com…
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Editorial TeamMay 26, 2016
117

Baraka Water Features Karim El-Zoghby’s Success Story – Inspiring Ad

Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim…
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Editorial TeamMay 26, 2016
95

Emirates showers Ellen’s audience with free Dubai flights

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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Editorial TeamMay 17, 2016
212

Eatimate Cost of Ramadan 2016 TV Ads in Egypt

Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP…
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Editorial TeamMay 9, 2016
103

Nestle Egypt paints bright future on 150th birthday

To celebrate 150 years of presence around the world, Nestle Egypt decided to amplify its Nutrition, Health and Wellness message…
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Editorial TeamApril 3, 2016
71

Juhayna, Uber join forces on Mother’s Day to help combat women cancer

Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by…
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Editorial TeamFebruary 22, 2016
80

UNICEF Egypt is using click-funding to fundraise ‘Water for Life’

For the first time, UNICEF Egypt is using click-funding to fundraise “Water for Life” project. Each view, like, comment or…
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Editorial TeamDecember 10, 2015
84

Egypt launches social media campaign to support tourism

Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry…
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