Campaigns
Explore the latest ad campaigns, creative brand activations, and case studies from agencies and brands across Egypt and the wider MENA region.
-
Fern Fans Generate Food Mood-Shifters, Join 20k Challenge
Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans…
Read More » -
Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect…
Read More » -
Orange teams up with influencers to jump start the 4G race in Egypt
After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers…
Read More » -
Zombies? No problem with Careem ShareTracker new feature
Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on the 25th and 26th of October.…
Read More » -
Fatafeat Launches ‘Fight Hunger’ Campaign
Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by…
Read More » -
Mountain View scores viral win with ‘Finding Migo’ activation campaign
Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in…
Read More » -
Careem Vs Uber: Which one wins summer 2016 digital activation marathon?
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic…
Read More » -
Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we…
Read More » -
Baraka Water features Nour El-Sherbiny in its latest campaign
Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video…
Read More » -
Six Reasons Not to Miss Creative Industry: Ramadan Edition 2016
Creatives, rejoice! The stage is almost set for the annual Ramadan Edition of Creative Industry Summit. Creative Industry is Egypt’s…
Read More » -
10 Most Watched Ads on YouTube in MENA – June
June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom…
Read More » -
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]
Here’s an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics,…
Read More » -
Waslet Kheir’s Charity Card Helps Shoppers Donate
Giving to charity is becoming easier and more accessible to Egypt’s shop goers through a new donations card introduced by…
Read More » -
Careem App Raises EGP 105k for Food Bank in Ramadan
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service…
Read More » -
7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
Read More »
![5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]](/wp-content/uploads/2016/07/mintric-cover--390x220.png)
