Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with free round tickets to Dubai.
Read also: Emirates Airline Fires Up Benfica Fans
The airline kicked off its “Big Take Off” marketing campaign at Ellen’s TV Show. The leading gulf airline used this surprise-and-delight strategy to create a powerful buzz and cultivate brand loyalty with the US audience.
Surprise-and-Delight
Surprises make people feel special. Marketing research shows that unexpected treats from brands create a powerful relationship with consumers that can last for a long time.
Many brands are now using the surprise-and-delight strategy to win new fans on social media, at sponsored events and stores.
Have something to say on this? Share your views in the comments box below or join us on twitter& Facebook
If you have a news story or tip-off, drop us a line at post@adigitalboom.com
