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Chief Marketing Officer (CMO) Job Description in MENA: Skills & Salary Guide 2025

Dalia Khirfan by Dalia Khirfan
June 25, 2025
in Careers
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Chief Marketing Officer Job Description
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Hiring a Chief Marketing Officer (CMO) in MENA? Whether you’re scaling a fintech in Riyadh, launching a retail brand in Dubai, or expanding across North Africa, this regionally-tailored CMO job description will help you attract the right executive talent for growth.

Inside hide
What Is a CMO and Why It Matters in MENA
CMO Job Description Template (MENA Edition)
CMO Salary Benchmarks in MENA (2025)
Core Tools & Platforms for CMOs in MENA
CMO Job Post Template (Copy-Paste)

What Is a CMO and Why It Matters in MENA

A Chief Marketing Officer is responsible for a company’s full marketing strategy — from brand positioning to customer acquisition. In MENA, CMOs often wear multiple hats: performance strategist, cultural ambassador, PR gatekeeper, and digital transformation leader.

With rapid growth across GCC markets and aggressive digital adoption, the demand for CMOs who understand regional nuances — from Saudi regulations to bilingual content demands — is rising fast.

CMO Job Description Template (MENA Edition)

Job Title

Chief Marketing Officer (CMO)

Reports To

CEO (Chief Executive Officer) / COO (Chief Operations Officer) / Executive Board

Job Overview

We are hiring a strategic and growth-oriented Chief Marketing Officer to lead our marketing operations across MENA. The CMO will build and execute go-to-market plans, lead brand positioning, and drive measurable business outcomes across digital and offline channels.

Key Responsibilities

  • Develop and execute marketing strategy tailored for MENA markets
  • Lead branding, performance marketing, demand generation, and PR
  • Oversee CAC, LTV, ROI, and pipeline contribution metrics
  • Manage regional marketing budgets and performance analytics
  • Recruit and manage cross-country marketing teams and partners
  • Ensure brand consistency and cultural relevance across Arabic and English campaigns
  • Collaborate with Sales, Product, and CX teams for full-funnel alignment

Required Qualifications

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
  • 8+ years of senior marketing experience, with regional MENA exposure
  • Proven track record in driving growth across B2B or B2C verticals
  • Fluent in English; Arabic language skills are a major advantage
  • Hands-on experience with HubSpot, Google Analytics, Salesforce, Mixpanel

CMO Salary Benchmarks in MENA (2025)

Based on verified data from Glassdoor and market reports, here are current salary estimates for CMOs across key MENA markets:

  • UAE (Dubai, Abu Dhabi):
    – Average: AED 256,000/year (~USD 70K)
    – Enterprise range: USD 229K–374K annually at companies like IBM
    Source: Glassdoor UAE CMO Salaries
  • Saudi Arabia (Riyadh, Jeddah):
    – Estimated: SAR 600K–1M/year (~USD 160K–267K)
    Inferred from Head of Marketing salaries on Glassdoor
  • Qatar (Doha):
    – Median: QAR 544,000/year (~USD 149K)
    Source: Glassdoor Doha CMO Salaries
  • Egypt (Cairo):
    – Range: EGP 1.2M – 2.4M/year (~USD 39K–78K)
    Based on data from Bayt and regional recruiters

Salaries vary based on sector, company stage, and inclusion of bonuses, stock options, or relocation support.

Core Tools & Platforms for CMOs in MENA

  • CRM & Automation: Salesforce, HubSpot, Marketo
  • Analytics & BI: GA4, Mixpanel, Tableau, Looker
  • SEO & Content: Ahrefs, SEMrush, Surfer, Notion
  • Campaign Platforms: Meta Ads, TikTok for Business, Google Ads, Snapchat

CMO Job Post Template (Copy-Paste)


🚀 We're Hiring: Chief Marketing Officer (CMO) – MENA

📍 Location: Dubai, Riyadh, Doha, or Cairo (Hybrid/Remote)
📅 Type: Full-time | Senior Executive

We’re seeking a data-driven and creative CMO to lead our regional marketing across the Middle East and North Africa. From brand vision to digital execution, you’ll drive growth and visibility across markets.

🎯 Responsibilities:
– Build and lead MENA marketing strategy
– Manage paid, earned, and owned media campaigns
– Collaborate with Sales and Product for pipeline results
– Hire and manage regional marketing teams

🧠 Requirements:
– 8+ years in marketing leadership
– Experience across UAE, Saudi, or Egypt markets
– Bilingual preferred: English & Arabic
– Strong grasp of CAC, ROI, attribution, and growth tech

Apply at [company site] or send your CV to [email address]

For more hiring insights, explore our guides for VP of Growth and CRM Manager.

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Dalia Khirfan

Dalia Khirfan

Dalia Khirfan is a tech and media writer based in Amman, Jordan, with a sharp focus on social media trends, digital platforms, and emerging technologies. At SOS Children’s Villages Jordan, she leads digital marketing and fundraising efforts, blending strategy with storytelling to drive real-world impact. Known for her passion for Apple products and a deep understanding of digital culture, Dalia brings clarity and energy to everything she covers. Whether analyzing algorithm shifts or spotlighting new digital tools, she connects the dots between tech, people, and purpose.

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