Need a CRM Manager job description that attracts top talent? Use this proven template covering key responsibilities, qualifications, and tools to streamline your hiring process on LinkedIn, Indeed, or any job platform.
What Is a CRM Manager?
A CRM Manager—short for Customer Relationship Management Manager—is responsible for developing strategies and systems to attract new customers and retain existing ones. The role combines technical skills with strategic marketing, bridging departments like sales, IT, and customer success to create a cohesive customer experience.
Unlike traditional marketing managers, CRM Managers focus on the full customer lifecycle. They use platforms such as Salesforce or HubSpot to automate communications, personalize campaigns, and monitor behavior across touchpoints. This makes the role particularly valuable in industries like SaaS, e-commerce, telecom, and hospitality, where retention and customer data are critical to growth.
CRM Manager Job Description Template
Use the following template to build a compelling CRM Manager job posting tailored to your organization.
Job Title
CRM Manager
Reports To
Regional Sales Manager
VP of Sales
Chief Commercial Officer
Chief Executive Officer (CEO)
Job Overview
As a CRM Manager, you will be in charge of executing data-driven customer strategies. Your goal is to strengthen relationships with prospects and existing clients, improve customer satisfaction, and ultimately drive repeat business. You will oversee CRM tools, segmentation strategies, campaign automation, and cross-department collaboration to optimize every touchpoint in the customer journey.
Main Responsibilities
- Manage the day-to-day operation of CRM platforms (e.g., Salesforce, HubSpot, Zoho).
- Analyze customer data to inform segmentation, targeting, and personalization strategies.
- Coordinate with marketing, sales, and customer support teams to align CRM initiatives with business goals.
- Design and execute automated campaigns across email, SMS, and push channels.
- Maintain data quality and ensure compliance with privacy regulations like GDPR or CCPA.
- Track key performance indicators (KPIs) such as retention rate, customer lifetime value (CLV), and ROI of CRM efforts.
- Collaborate with IT on CRM platform integrations and system reliability.
Key Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in a CRM, customer retention, or lifecycle marketing role.
- Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
- Working knowledge of data extraction tools, SQL, and analytics platforms.
- Strong project management, communication, and cross-functional collaboration skills.
- Detail-oriented, with a focus on delivering personalized experiences at scale.
Tools and Skills for Success
Successful CRM Managers are both analytical and customer-focused. They work with a stack of tools including CRM software (Salesforce, HubSpot, Zoho), marketing automation platforms (Mailchimp, Klaviyo), and analytics tools (Google Analytics, Mixpanel, Tableau). Familiarity with SQL and spreadsheet modeling helps in generating actionable insights from large datasets.
In addition to technical skills, CRM Managers need strong interpersonal abilities to manage stakeholders across departments. They should be comfortable working in fast-paced environments, managing multiple projects, and adapting to shifting priorities while keeping the customer experience front and center.
CRM Tools Every Manager Should Master
To succeed in this role, a CRM Manager must be fluent in using key platforms that power customer engagement and data-driven growth. These include:
- HubSpot – Popular for SMBs and marketing-led teams
- Salesforce – Enterprise-level CRM with extensive integrations
- Zoho CRM – Budget-friendly with strong automation features
- Microsoft Dynamics 365 – Ideal for companies already using Microsoft stack
Familiarity with these tools, along with basic SQL, analytics dashboards (like Tableau or Mixpanel), and marketing automation platforms, is a strong advantage for CRM managers.
Salary Expectations
Based on data from Glassdoor and Payscale, CRM Manager salaries typically range from $65,000 to $105,000 per year in the U.S., depending on industry, company size, and location. In the MENA region, compensation may vary but demand remains strong across growth-focused sectors.
CRM Manager Job Post Template
You can copy and customize this job post to publish on LinkedIn, Glassdoor, or your company website.
🚀 We're Hiring: CRM Manager
📍 Location: [City, Country] – Hybrid or Remote
📅 Employment Type: Full-time
We’re looking for a data-driven CRM Manager to lead our customer relationship efforts. You’ll be responsible for managing CRM tools like Salesforce or HubSpot, running automated campaigns, and improving customer retention across the funnel.
🎯 Responsibilities:
– Oversee the CRM platform to manage data, campaigns, and customer journeys
– Run lifecycle campaigns (email, SMS, push) to engage and retain customers
– Collaborate with Sales, Marketing, and Product to align CRM strategies
– Analyze customer behavior and segment audiences for personalization
– Report on CRM performance and campaign ROI
🧠 What We’re Looking For:
– 3+ years experience in CRM, marketing automation, or retention marketing
– Solid knowledge of CRM platforms (Salesforce, HubSpot, Zoho, etc.)
– Comfortable with data analytics and tools like SQL or Google Analytics
– Strong communication skills and a growth mindset
💼 Bonus:
– Experience in [industry]
– Working knowledge of GDPR/CCPA compliance
– Familiarity with no-code tools or automation platforms
Interested? Apply now at [your application link] or send your CV to [email address].
