When Arsenal confirmed Mohamed Elneny’s transfer, Egyptians flooded the club’s social media with 280,000 tweets and millions of Facebook impressions in just three weeks, exposing a major untapped opportunity in the Egyptian digital market.
Digital Boom analyzed why Arsenal should seriously consider hiring a digital media agency in Egypt to capitalize on this surge. Here’s what the data shows and why it matters.
Massive Engagement Following Elneny’s Announcement
On January 14, Arsenal’s official announcement tweet sparked 220,000+ tweets from 165,000 unique users. Heat maps showed intense engagement across Egypt, with local fans rushing to follow and interact with Arsenal’s social channels.
Egyptians Flood Arsenal’s Facebook Page
- Over 100,000 new Egyptian fans joined Arsenal’s Facebook page within 72 hours
- Posts about Elneny received massive engagement
- Egyptian fans expressed strong support and warned against benching Elneny
- Non-Arabic speaking fans requested Egyptians use English in comments to follow discussions
This unprecedented response shows the power of Egyptian digital audiences and signals a clear path for Arsenal’s regional growth.
1. Unlock Massive Digital Growth Potential
Egypt, with a population of 90 million and over 40 million internet users, is the largest online community in the Arab world. Facebook alone has 27 million Egyptian users, alongside 1.5 million on Instagram and 1.4 million on Twitter. Arsenal’s page gained 100,000 new likes within three days of announcing Elneny’s £7.4 million deal—proving the club’s appeal and potential to outpace regional rivals in building a loyal fanbase.
2. Tap Into Lucrative Commercial Opportunities
Egypt has 60 million active mobile users, but only 40 million are online. Many still rely on feature phones, creating unique chances for monetization through SMS content services, similar to Chelsea’s successful digital strategy. Additionally, by selling official merchandise in the Middle East, Arsenal can drive significant new revenue streams.
3. Attract Regional Sponsorship Deals
Brands prefer sponsoring clubs with strong local followings. By investing in Egypt’s digital ecosystem, Arsenal could secure new sponsorships across the Middle East and North Africa, boosting both revenue and visibility.
So, will Arsenal seize the opportunity and partner with an Egyptian digital agency to lead its regional expansion?
