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ElCoach

ElCoach Releases 2020 Numbers- DB Exclusive

Today, ElCoach, MENA's premier on-demand fitness, and nutrition app released its Year in Review 2020 and we are seriously impressed. With demand on Fitness apps growing by 46% during COVID-19’s first wave, it looks like...
Case Study: La Poire Wins Socially Distanced Ramadan

Case Study: La Poire Wins Socially Distanced Ramadan

Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and we believe it is marketing gold. In the two-minute case study published on Youtube, TNC...
Top employee’s defense of Swvl puts basic rights in jeopardy, The self-righteous Swvl employee and his alarming message

Top employee’s defense of Swvl puts basic rights in jeopardy

The Egyptian social media circus is in full power since last week. It all started when few Swvl employees accused their employer of terminating their contracts unjustly. The magnitude of these Facebook posts wasn't small,...
10 tips for managing a successful cause on Facebook

10 tips for managing a successful cause on Facebook

Witnessing the suffering of Egyptian single mothers, I started a Facebook group in 2016 in an attempt to shed light on the challenges that put shackles on millions of women in the country. In just...
Facebook Reveals 2018 World Cup Text-Delights Statistics Across The Globe

Facebook Reveals 2018 World Cup Text-Delights Stats

Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million tournament-related animations appeared on Facebook during the tournament. In total, there were 78 phrases that...
Sponsors hijack Egypt's World Cup 2018 airplane branding, Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding

Sponsors hijack Egypt’s World Cup 2018 airplane branding

Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated the paint work. "These are not the colors of the Egyptian...
McDonald's Egypt Misspellings, mcdonald's Egypt Ezbet Khairallah, McDonald's Misspellings Spark Viral Campaign

McDonald’s Egypt Misspellings Spark Viral Campaign

Egyptians mocked McDonald's on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah's education development project. The fast food giant made those intentional spelling mistakes to spark interest and raise...
The Colour of Corruption Case Study

The Colour of Corruption Case Study

THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL "To fight corruption is to make it visible." The Colour Of Corruption is a simple browser plugin that makes each corrupt politician by highlighting their names in purple,...
Infographic: Issues Related to Food Wastage

Infographic: Issues Related to Food Wastage

A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt and Saudi Arabia is left over or discarded food in...
cook door viral marketing, cook door social media viral campaign

What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017

Cook Door, the Egyptian fast food chain, probably made this year's most memorable feel -good moment on social media. And it all started with one seemingly simple Facebook post. Like any other hungry person in the...