Case Studies
-
ElCoach Releases 2020 Numbers- DB Exclusive
Today, ElCoach, MENA’s premier on-demand fitness, and nutrition app released its Year in Review 2020 and we are seriously impressed.…
Read More » -
Case Study: La Poire Wins Socially Distanced Ramadan
Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and…
Read More » -
10 tips for managing a successful cause on Facebook
Witnessing the suffering of Egyptian single mothers, I started a Facebook group in 2016 in an attempt to shed light…
Read More » -
Facebook Reveals 2018 World Cup Text-Delights Stats
Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million…
Read More » -
Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
Read More » -
McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
Read More » -
The Colour of Corruption Case Study
THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL “To fight corruption is to make it visible.” The Colour Of…
Read More » -
Infographic: Issues Related to Food Wastage
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage…
Read More » -
What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017
Cook Door, the Egyptian fast food chain, probably made this year’s most memorable feel -good moment on social media. And…
Read More » -
Cannes Lions 2017 Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but…
Read More »
