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Case Studies

Latest case studies in the digital and social media marketing sphere. Capturing real-time digital stories in the Middle East region, analyzing them and delivering an in-depth look at marketing learnings, tips and much more.

The Colour of Corruption Case Study

The Colour of Corruption Case Study

THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL "To fight corruption is to make it visible." The Colour Of Corruption is a simple browser plugin that makes each corrupt politician by highlighting their names in purple,...
Infographic: Issues Related to Food Wastage

Infographic: Issues Related to Food Wastage

A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt and Saudi Arabia is left over or discarded food in...
cook door viral marketing, cook door social media viral campaign

What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017

Cook Door, the Egyptian fast food chain, probably made this year's most memorable feel -good moment on social media. And it all started with one seemingly simple Facebook post. Like any other hungry person in the...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...

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