Campaigns
Explore the latest ad campaigns, creative brand activations, and case studies from agencies and brands across Egypt and the wider MENA region.
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Spotted: New Outdoor Buzz in Cairo
The outdoor market never fails to amaze us, it’s been a while since we’ve witnessed a buzz about a particular…
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DHL Express, Mo Salah team up for ‘The Human Network’
Mo Salah broke the silence by posting a commercial ad with the leading global brand in the logistics industry, DHL…
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OSN Network Drives Up To Six Times Online Sales Using Facebook Ads
The Middle Eastern TV operator, OSN, saw online sales rise 6.3 times after using the Facebook website conversions ad objective.…
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STC Shuts Down All Branches In Saudi Arabia For ‘Digital Day’
The Saudi Telecom Company (STC) closed all of its branches across the Kingdom for one day (Wednesday, December 19th), activating…
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Mountain View Passes the Crown
A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured Egyptian social…
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Mo Salah advert fires up Egyptians ahead of football games
At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national…
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Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
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Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan
After the success of “Dark Humor” campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan…
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Baraka Water distributes goodness during Ramadan, Careem joins forces
Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty…
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5 reasons why donors prefer mobile donations in Egypt
Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities…
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Kuwaiti bank talks Egyptian proverbs in new rebranding campaign
Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new advertising campaign that promises to…
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Mosawer and Misr El-Kheir Join Forces to Free Women In Debt
Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and…
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Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record
Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for…
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Inertia Egypt Reveals New Tagline ‘Remember to Live’
Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across…
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Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign
Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for the Flex tariff. They devised…
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