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Home Campaigns

Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day

Editorial Team by Editorial Team
March 7, 2019
in Campaigns
10
Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day
352
VIEWS

On International Women’s Day, SC Johnson’s Glade brand will launch a national lens takeover using a new Snapchat selfie lens that celebrates the rich heritage and bright hopes of women in the Kingdom.

Aligned with Glade’s new Elegant Amber and Oud™ fragrance, the Baby Abeer (fragrance) campaign invites every Saudi woman to make a wish for her future. Some of the wishes that women will be empowered to make for their country’s future generations include:

  • Inspire hope ألهمي الأمل
  • Have confidence تحلّي بالثقة
  • Be fearless كوني شجاعة
  • Embrace change تبنّي التغيير

The campaign team has created the first-ever Snapchat Lens triggered by a user’s eyes, allowing women to convey their optimism about the future while still wearing their traditional dress.

The World View Lens, Snapchat’s outward facing camera, also uses hand technology, meaning that a woman wearing a full burka can engage with the Lens in public in Saudi Arabia.

The campaign is the first time that hand technology has been used in a Snapchat Lens in Saudi Arabia.

Credit:

Brand: Glade (SC Johnson)

Agency: Ogilvy

Media Partner: Snapchat

Geography: Saudi Arabia

Campaign Snapcode:

baby abeer campaign snapchat snapcode

 

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The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

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