Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand” Cristal awards, as the best use of digital for Axe campaign “Evolution of hooking up”.

Case Study: Axe “Evolution of Hooking Up”

Watch the campaign original version

Description & Credit:

The Case study titled Evolution of Hooking Up was done by Digital Republic, Egypt advertising agency for brand: Axe in Egypt. It was released in the Feb 2014.
BEST USE OF DIGITA
Campaign: Axe “Evolution of Hooking Up”
Advertiser: Unilver
Agency: Digital Republic, Egypt

About MENA Cristal Festival: 

The MENA Cristal Festival has been created in 2005 with the aim of introducing a new competition for advertising in all the North African and Middle Eastern countries. It rewards the best advertising creations with the famous « Cristal » trophy, and therefore profits from the characteristics which made the success of the Cristal Festival (in Switzerland).
This event has been created as the First Advertising Festival for the Arabic Countries and it gathers all the communications actors in the world: advertising agencies, advertisers, producers, directors, media, survey companies, TV producers… in a series of rich and convivial exchanges.
The ambition of the Festival is to associate creativity and business, and to promote Arabic advertising creativity, it is a real place of exchanges and networking!

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