Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online.
The campaign aims to raise awareness about Gun Control in the US Everyone talks about it, no one takes action.
webrifle.org (the site is no longer available)
Watch the case study
Brand: Gun Control
Country: United States
Advertiser: Independent Enthusiasts for Gun Control
Agency: Publicis Russia – Moscow, Russia