Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online.
The campaign aims to raise awareness about Gun Control in the US Everyone talks about it, no one takes action.
webrifle.org (the site is no longer available)
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Credit:
Brand: Gun Control
Country: United States
Advertiser: Independent Enthusiasts for Gun Control
Agency: Publicis Russia – Moscow, Russia
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