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Home Creative & Design

Google Updates Its Iconic ‘G’ Logo for the First Time in Nearly a Decade

by Ahmed Maher
May 16, 2025 - Updated on June 27, 2025
Google Updates Its Iconic "G" Logo for the First Time in Nearly a Decade

Google G Icon

Google has quietly changed its icon for the first time in nearly a decade, updating the standalone “G” logo with a smoother gradient finish. The redesign reflects Google’s broader shift toward AI and human-centered design.

The new Google “G” icon blends red, yellow, green, and blue hues in a fluid gradient, replacing the hard-segmented design introduced in 2015. It is already live on iOS and select Pixel devices, with a full rollout coming to Android and web platforms soon.

New Google Logo Icon vs Old
New Google Logo Icon vs Old
Google “G” Icon: New vs Old

Visual evolution amid AI expansion

Google’s new icon design aligns with its expanding AI-first strategy, as seen in the Gemini assistant and other generative tools. The softer gradient mirrors this transformation, offering a more adaptive and approachable feel across apps, extensions, and smart interfaces.

Importantly, this change affects only the “G” icon—not the full Google wordmark.

Quiet update, loud implications

While the update may seem subtle, it speaks volumes in branding terms. Google is embracing a visual language that prioritizes fluidity, warmth, and flexibility—traits central to AI-powered user experiences.

The new G icon also improves visual performance across modern device screens, from smartwatches to automotive displays.

Analysis: A logo tuned for the AI age

By updating the “G” logo, Google signals its evolving identity in the AI era. The soft gradients build emotional trust, subtly guiding users through a landscape increasingly shaped by machine learning and automation.

Google hasn’t made a loud announcement, but the message is clear: this isn’t just a logo change—it’s a visual cue for the company’s next chapter.

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Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

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