• Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article
Wednesday, July 2, 2025
Digital Boom
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
No Result
View All Result
Digital Boom
No Result
View All Result
Home News

Dubai-based Augustus Media Acquires CAM Plus Sports

Dalia Khirfan by Dalia Khirfan
May 31, 2022
in News
10
Dubai-based Augustus Media acquires CAM Plus Sports

Richard Fitzgerald - the CEO of Augustus Media

351
VIEWS

The Dubai-based sports system integrator Augustus Media has acquired Cam Plus Sports startup aiming to make local sports more accessible by broadcasting live matches and on-demand recordings.

Founded in 2021 by Ismail Al Manzni, Cam Plus Sports perform broadcasting for various sports clubs and schools. It can be watched from anywhere, live, or later on-demand with their unique App availability.

CamPlus Sports will be attributed to Smashi TV, the Augustus Media-owned business tech and live streaming service in the Middle East, with this acquisition. Therefore, The content will be incorporated into Smashi’s OTT programming under the Smashi Sports brand.

Smashi Sports will build on its business of sports content by entering the live sports space by rebranding Cam Plus Sports.

As part of the acquisition, Augustus Media will have rights to CAM Plus Sport’s content and technology to bring live sports to its business tech and live streaming service Smashi TV. CAM.

“This acquisition will provide many additions to the sports and federations such as interviews with officials in clubs and federations, players and coaches, and commentary and match highlights.” Ismail Al Mazmi, Founder, CamPlus Sports, commented.

Augustus Media has also gained broadcasting rights from the UAE Federations for volleyball, handball, and futsal with the acquisition. In addition to live sports, Augustus also now owns CAM Plus Sport’s sixteen AI cameras from sports video and analytics solutions provider Pixellot.

Smashi Sports will explore opportunities for UAE football and basketball federations to enhance its streaming offerings – as plans include expansion into popular sports across the region in the future with its project, production, and commercial team members.

Richard Fitzgerald, the CEO of Augustus Media, shared his thoughts about the acquisition: “The vision Ismail Manzni has shown in creating CAM Plus Sport has been impressive. He rightly identified that the future of live sports is through digital and streaming. This strategy aligns with what we are doing for Smashi, and it’s the perfect fit to incorporate what is already in place as part of Smashi Sports.

“Our vision for Smashi is to create the defining media brand for the youth of the reign, one that captures the mindset of an ambitious cohort, and sport is perfect for us to be able to document the rise of the next stars across the Middle East.”

Join Our Community

Previous Post

COFE App launches new Siri ordering feature on Apple devices

Next Post

Cairo Angels invests in South Africa’s Finclusion Group

Dalia Khirfan

Dalia Khirfan

Dalia Khirfan is a tech and media writer based in Amman, Jordan, with a sharp focus on social media trends, digital platforms, and emerging technologies. At SOS Children’s Villages Jordan, she leads digital marketing and fundraising efforts, blending strategy with storytelling to drive real-world impact. Known for her passion for Apple products and a deep understanding of digital culture, Dalia brings clarity and energy to everything she covers. Whether analyzing algorithm shifts or spotlighting new digital tools, she connects the dots between tech, people, and purpose.

Related Stories

Germany Begins Government-Wide Exit from Microsoft Software
News

Germany Begins Government-Wide Exit from Microsoft Software

June 14, 2025
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse
News

Builder.ai Shuts Down After Layoffs and Investor Pullout

May 26, 2025 - Updated on May 28, 2025
Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact
News

Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact

March 20, 2025
McDonald's Sees 70% Sales Drop in Egypt Amid Gaza Boycott
News

McDonald’s Sees 70% Sales Drop in Egypt Amid Gaza Boycott

November 24, 2023 - Updated on May 17, 2025
Google launches 'Search Status Dashboard' to track crawling, indexing, more
News

Google Launches Search Status Dashboard to Track Outages

December 15, 2022 - Updated on June 21, 2025
Egypt's banks impose cash limits on withdraws abroad and internet dollar usage
News

Egypt Caps Overseas Cash Withdrawals and Spend, What It Means For Businesses?

October 6, 2022 - Updated on May 18, 2025
The Complete Guide to Marketing Attribution in 2025: Advanced Models, MENA Insights & Server-Side Implementation

Marketing Attribution Guide for MENA Marketers

June 25, 2025 - Updated on July 1, 2025
What Is Conversion Rate? Definition, Formula & Benchmarks

What Is Conversion Rate? Definition, Formula & Benchmarks

June 25, 2025 - Updated on June 27, 2025
How to deactivate or delete your Snapchat account?

How to Delete Your Snapchat Account (Step-by-Step 2025)

June 25, 2025 - Updated on June 27, 2025
Chief Marketing Officer Job Description

Chief Marketing Officer (CMO) Job Description in MENA: Skills & Salary Guide 2025

June 25, 2025
How to delete your TikTok account

How to Delete Your TikTok Account Permanently (2025 Guide)

June 25, 2025
Mai medhat profile

Mai Medhat: How Egyptian Serial Entrepreneur Cracked the SaaS Exit Code

June 24, 2025 - Updated on June 27, 2025
  • Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article

© 2025 Digital Boom, Inc.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub

© 2025 Digital Boom, Inc.