Leading PR professionals in Cairo gathered for the two-day Global PR Trends Summit, listening to topnotch speakers, sharing experiences and staying abreast of the latest in corporate communications, social media, and PR trends.
Digital Boom live-tweeted the event, providing you with the following first day’s wrap-up of top tips coming from the industry’s best.
Mary Jo: Your employees are the most powerful ambassadors for your brands. Empower them with the right things to say. #CairoPRS #Branding
— Digital Boom (@aDigitalBoom) March 29, 2015
Mary Jo Jacobi: Reputation=Experience – Expectations #Globalprtrendssummit
— Digital Boom (@aDigitalBoom) March 29, 2015
Mary Jo Jacobi: You have 7 seconds to make a first and lasting impression #Globalprtrendssummit
— Digital Boom (@aDigitalBoom) March 29, 2015
Mary Jo Jacobi: You build a brand by saying the rights things. You build a reputation by doing the right things #Globalprtrendssummit
— Digital Boom (@aDigitalBoom) March 29, 2015
Patrick Jephson, Former Chief of Staff, Princess Diana: Many of us don’t want glory but we don’t want obscurity also. #Globalprtrendssummit
— Digital Boom (@aDigitalBoom) March 29, 2015
Patrick Jephson: CEOs and senior executives are brands #Globalprtrendssummit
— Digital Boom (@aDigitalBoom) March 29, 2015
Noha Saad of @VodafoneEgypt: Our brand has always been about empowering people. #Power_to_you #CairoPRS #Vodafone
— Digital Boom (@aDigitalBoom) March 29, 2015
Noha Saad of @VodafoneEgypt: the top priorities in Egyptians’ lives is traveling around the world and holy pilgrimage #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Patrick Jephson: An individual’s brand can be a liability as well as an asset #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
“If you always do what you’ve always done, you always get what you’ve always got.” Henry Ford #CairoPRs https://t.co/ezuEKSoGHd
— Digital Boom (@aDigitalBoom) March 29, 2015
Maha Nagy of QSoft Holding #Egypt: No. 1 tip for any crisis is to always be prepared even before the crisis takes place #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Maha Nagy of QSoft Holding #Egypt: monitor the news and read what you monitor…is key to sensor when a crisis is about to happen #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Maha Nagy of QSoft Holding #Egypt: #AlBernameg knew when a crisis was about to happen by following the news #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Maha Nagy of QSoft: #AlBernameg used social media to confirm the news that @Byoussef received an arrest warrant in 2013 #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Maha Nagy: we apologized 4 plagiarism incident using @Byoussef’s account. Key msg:’I am sorry. I hold full accountability’#CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Noha Saad of @VodafoneEgypt: our social media team was handling accusations against #Vodafone as a sponsor of #AlBernameg #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Noha Saad of @VodafoneEgypt: Should the sponsor consider the content before sponsoring a program? #AlBernameg #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Maha Nagy: Should the sponsor consider the content before sponsoring a program? #AlBernameg #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
. @MahaSNagy: Leaving the country was one of the options discussed… many media personalities were fleeing the country #AlBernameg #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
Media monitoring can help you see a potential crisis coming says Maha Nagy of Qsoft Holding Egypt at #cairoprs pic.twitter.com/LQEpYkShMF
— Donald Steel (@LondonDonald) March 29, 2015
The amazing growth of @dubaiairports. @LorneRiley translates this into a day in the life of DXB at #cairoprs pic.twitter.com/hNwOwhYI02
— Donald Steel (@LondonDonald) March 29, 2015
Donald Steel: all crises are predictable. There’s nothing that can happen to u, your company or your country that u can’t predict.#cairoprs
— Digital Boom (@aDigitalBoom) March 29, 2015
Crisis Statements 5 Rules by @LondonDonald at #CairoPRs #SocialMedia #PR pic.twitter.com/IRROHGhkAt
— Digital Boom (@aDigitalBoom) March 29, 2015
. @LondonDonald: If you don’t react in 15 minutes, then you are giving your reputation away #CrisisManagment #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015
.@LondonDonald: It’s much better to break your own news than to have CNN & BBC break it for u. Take control of your own narrative #cairoprs
— Digital Boom (@aDigitalBoom) March 29, 2015
.@LondonDonald: Switch off the mic..interview isn’t over until reporters are outside the room, miles away https://t.co/77l7XER11R #CairoPRS
— Digital Boom (@aDigitalBoom) March 29, 2015