Facebook has added new features and tools to Facebook Fundraisers in order to make fundraisers more impactful and accessible to help people support more causes and organizations that mean the most to them.
Expanding to Pages: Brand and public figure Pages can now fundraise for nonprofit causes. Nonprofit Pages can now also start fundraisers for their own causes.
- Adding Organizers: People can now invite friends to manage a fundraiser together, helping to expand their network of supporters.
Expanding to Pages
Brands and public figures use their Facebook Pages to connect with followers and fans, and now they can rally support around nonprofits as well. Nonprofits can now also start fundraisers on their Pages for their own causes.
Just like you can add a co-admin or moderator to a Facebook Group or a co-host to your Facebook Event, you can now add up to three friends to be organizers of your fundraiser to help you manage it and rally more supporters to reach your fundraising goals.
Each of these new features is aimed to help nonprofits raise more from their supporters through Facebook Fundraisers.
Facebook charges no fees for donations made to nonprofits. For donations made to personal fundraisers, fees vary depending on where the money is being raised.
Applying for Facebook’s Charitable Giving Tools
To apply please follow this link. To access the application, make sure your charity’s Facebook Page is categorized as either ‘Nonprofit Organization’ or ‘Charity Organization’ and that a page admin is applying.
For business manager admins, you’ll need to access the application via this link.
Before your organization can collect donations on Facebook, the following 3 steps need to be completed.
Your page must be submitted and approved for verification
Your page must follow community standards
You must provide a bank account to collect donations on Facebook
Let us know what do you think of this new product by Facebook in the comments box below.