How To
How To Increase Participation, Create a Supportive Facebook Group Culture
When you create a Facebook group community, the tone and culture of your group will be determined and created by the person who first establishes it.
It is your responsibility and that of the other moderators to preserve its spirit and direction. Here are a few suggestions from experienced administrators to help you do just that.
Related: Useful Tips To Grow Your Facebook Group
Positivity and Consistency
When people join online communities, they want to share their opinions and knowledge in a positive environment. In order to maintain a supportive, safe platform, it is essential to set clear rules about expected behaviors in the earliest stages of building the group and consistently upholding them as you move forward.
When the leader takes the guidelines seriously, the rest of the group will as well. This will help you to maintain the atmosphere you have created for your online group.
Come One, Come All
Having a large number of members all at once isn’t necessarily a good thing. Seasoned administrators know that the foundation of a group’s tone and personality is reliant upon the earliest members of the group.
You want the people who come onboard to mesh with the culture you’re trying to establish. It’s okay to vet candidates before they’re invited to join the group.
Making the Connections
You will find that the most engaging people in the group can be invaluable assets. By connecting them to other members, you continue to build a supportive culture while creating strong and lasting relationships across the entire group.
And when conflicts in discussions emerge, people remain open to sharing their opinions and will respect and hear out those who might have different points-of-view. The dialogs won’t have a chilling effect on member participation.
Create More Groups
As more people join your group, it’s likely that their interests will begin to differ and diversify. It’s a natural phenomenon that can actually benefit everybody.
When you start to see inactivity from members who were previously engaged, don’t hesitate to form more groups that focus on their specific areas of interest. In order to maintain your community, you can connect each of these offshoots to your main group and keep relationships intact while broadening horizons.
Say Hello
One of the best ways to engage new members and put them at ease is to simply introduce yourself. A warm welcome is always encouraging, and when you ask few questions, people are more likely to open up. Have other members introduce themselves as well and provide information about the group’s recent discussions and activities.
Conscientious administrators will greet this new addition privately and express their appreciation for any contributions they decide to make. This kind of warmth and personalized welcome helps nurture the member as they join in discussions and get to know the other people in the group.
Enjoy Your Own Participation
Being the leader of a group can sometimes generate a distance between you and your members. Don’t forget to occasionally shed your moderator’s hat and enjoy participating as a member. This allows others a chance to interact with you.
If you want to engage people with a more personal touch, Facebook Live is a wonderful tool. It gives you the opportunity to articulate your convictions about different subjects personally, and your audience will quickly sense your enthusiasm. This in turn energizes other members.
What Do You Think
Nothing precipitates active conversations more than an open-ended question. The inclination to get involved differs from person to person.
Some members find it easy to come up with ideas and post them. Others might need encouragement or a prompt to get started. Polls, surveys, quizzes, and contests also help the less vocal individuals participate in discussions without having to post a word.
You Owe It to the Others to Enforce Your Rules
In order to maintain the type of culture and atmosphere you want for the group, you must be prepared and unafraid to enforce the rules you established. It demonstrates your leadership and emphasizes that you take the rules seriously.
If you allow one person to cross a line, other members might start to take liberties, and you will begin losing good members of the group. The last resort for addressing bad behavior is to remove the individual from the group, but it’s not something you’d like to do too often.
We’re always looking for tips on how to cultivate a group attitude of support and respect. If you have an idea, feel free to share it with us. And don’t forget to join Digital Boom Community Facebook Group.
A URL Shortener is a technique in which a URL may be made shorter and still redirect to the original long page.
Most URL Shorteners are free and easy to use but come with limitations.
Google shut down its Google URL Shortener in 2018 with continued support until March 30, 2019. However, all existing links will continue to redirect to the intended destination.
Top URL Shortener Services on the Internet
1. Bitly.com
Bitly offers a free and enterprise version of its URL shortening service. No signup necessary, but creating an account allows you to manage links quickly and change the short link characters if you wish.
According to this Quora answer, the enterprise version of Bitly costs around $995/month.
Pro Tip: add + after the short link to access analytics of any bitly link. bitly.com/link+
2. TinyURL
A simple shortener that requires no sign-up and allows users to customize the keyword. The service is free to use, but there is no analytics.
3. Short.io
The best shorten link provider so far, it has so many useful features such as google analytics integration, bulk import, broken links detection, built-in analytics with so many details, link cloaking, and more.
Cost: affordable compared to similar solutions.
4. Rebrandly
Rebrandly is one of the popular URL shortener services in the market. It’s the most complete and reliable link management platform. Their solution provides the easiest way to create, measure, and manage short URLs with a custom domain name.
You can buy your domain name using Rebrandly, tag your URLs using UTM tagging, allow social media pixels to optimize for conversions, and more.
It’s expensive compared to other solutions.
5. eg.gd
eg.gd is a new URL shortener service that offers the same as rebrandly but for free. It was launched last year when bit.ly service was blocked in Egypt.
In the course of my professional endeavors, I consistently inquire about the origins of information, the methods by which our audience discovers us, and the roots of potential leads. These inquiries, among others, are integral to unraveling the complexities of the marketing funnel.
A commonplace challenge encountered by numerous marketers on a daily basis revolves around a pivotal question: which blog post proves most effective in generating leads and conversions?
If you have a blog on Webflow that includes a lead gen form or a newsletter form in all blog posts, when you receive an email from one of the forms – of course, you have to find out the URL of the respective page. This way, you can detect the top converting posts.
I’ve been searching for a solution here and there and finally found it. So, I thought to share it here.
How to automatically include the current URL in the webflow form?
- Add an embed code before the submit button of your lead generation form or any other form type – make it hidden, and insert the following code into it then save.
- The javascript code you need to make this work:
<script type="text/javascript"> window.onload=function()
{document.getElementById('pageurl').value = window.location.href;} </script>
<input type="hidden" id="pageurl" name="pageurl" value="pageurl" />
3. Once published, any new form submission will have a new column called “pageurl” so you can detect the source page of this submission.
Follow us for more Webflow hacks.
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies under the radar is Google’s E-A-T principle, which stands for Expertise, Authoritativeness, and Trustworthiness. This principle, now upgraded to E-E-A-T to include Experience, plays a pivotal role in enhancing website credibility and user experience.
In this article, we’ll delve into how understanding and implementing E-E-A-T can significantly influence your search engine rankings.
Unearthing the Essence of Google E-E-A-T
E-E-A-T is an acronym that encapsulates the qualities Google values when assessing the quality of online content. While it might not be explicitly mentioned in Google’s 200 known ranking factors, it holds undeniable significance in the eyes of quality raters and SEO professionals alike.
Expertise: Mastering Your Domain
Expertise is the cornerstone of E-E-A-T. It revolves around showcasing your in-depth knowledge and proficiency in your niche. To demonstrate your expertise effectively, consider these strategies:
1. Comprehensive Subject Mastery: Your content should reflect a deep understanding of your subject matter, leaving no room for ambiguity.
2. Credentials and Qualifications: Display relevant qualifications and credentials to bolster your credibility.
3. Proven Track Record: Highlight your past accomplishments and successes, as they can instill trust in your audience.
4. Research and Data: Stay updated with the latest research and trends in your field and back your content with accurate data.
5. Niche Specialization: Focus on a specific niche to establish yourself as an expert in that area.
6. Active Contribution: Contribute to your field by publishing content, and research papers, speaking at relevant events, or joining professional organizations.
Experience: Real-World Application Matters
Experience complements expertise by emphasizing practical, real-world application. To convey your experience effectively, consider these tactics:
1. Practical Application: Apply your knowledge in real-world scenarios and showcase your problem-solving skills.
2. Case Studies: Present real-world examples and results to illustrate your expertise in action.
3. Success Stories: Share stories of achievements or satisfied clients to instill confidence in your abilities.
4. Portfolio Display: For creative fields, such as design, art, or writing, showcase your previous work to demonstrate your experience.
5. Knowledge Demonstration: Stay updated with industry best practices, trends, and new developments, and share your insights through blog posts, articles, or speaking engagements.
6. Customer Testimonials: Positive testimonials from satisfied customers provide social proof of your expertise.
Authoritativeness: Building a Trustworthy Reputation
Authoritativeness centers on establishing your website as a reliable source of information within your niche. To enhance your authoritativeness, consider the following strategies:
1. Backlinks and Citations: Earn backlinks from authoritative websites in your industry, a strong signal of your website’s trustworthiness.
2. Awards and Recognition: Credible recognition, such as awards and certifications, contributes to your reputation.
3. Thought Leadership: Demonstrate authority through original research or innovative ideas, and engage in industry discussions.
4. Collaboration with Experts: Collaborate with recognized experts in your field through co-authored articles or speaking engagements.
5. Strong Social Media Presence: Engage with your audience on social media platforms to establish yourself as an authoritative figure.
6. Consistent, Relevant Content: Create high-quality content consistently to build credibility with users and search engines.
Trustworthiness: The Bedrock of Credibility
Trustworthiness is the final piece of the E-E-A-T puzzle, focusing on the credibility of your website’s information. To foster trustworthiness, adhere to these guidelines:
1. Transparency: Be transparent about your brand, contact details, business operations, and the purpose of your content.
2. Provide Accurate Information: Ensure your content is factually correct and up-to-date, and avoid misleading practices.
3. Ethical Practices: Follow ethical guidelines, respect user privacy, handle sensitive data responsibly, and comply with relevant laws.
4. User Experience and Security: Create a positive user experience and prioritize website security with HTTPS connections.
5. Customer Testimonials and Reviews: Genuine testimonials from satisfied customers bolster your website’s trustworthiness.
6. Customer Support: Offer prompt and helpful customer support to engage with your audience effectively.
7. Disclosure of Affiliations: Clearly disclose any affiliations or sponsorships that might impact your content.
While Google’s Quality Rater Guidelines may not explicitly mention E-E-A-T, adhering to these principles can significantly improve your website’s credibility and user experience. Remember, achieving higher SERP rankings requires a holistic approach, and understanding and implementing E-E-A-T is a valuable piece of the puzzle.
If you need expert guidance, consider enlisting the support of professional SEO services to help you navigate this ever-changing landscape.
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