Sponsors hijack Egypt’s World Cup 2018 airplane branding
Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated the paint work.
"These are not the colors of the Egyptian...
A look into Apple’s iPhone X Marketing Strategies
The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention, the company employed advertising techniques that have not been used before in smartphones.
The iPhone...
3 Ways Telecom Companies Can Outlive the Digital Revolution
The telecom industry is approaching a tipping point.
Average revenue is falling and many telecom providers are experiencing significant reductions in their basic communication service revenues: as much as 30% in SMS messaging, 20% in...
Cannes Lions 2017 Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink.
Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...
Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in no uncertain terms by my late father that I shouldn’t...
Google boycott: Is it all about free PR?
Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland.
Swiss companies, such as the soft cheese manufacturer Baer and Swiss Life, have announced that they will stop placing any...
Maadi under destruction, how to stand up for your heritage?
Would you stand for your Identity?
It was a story like no other, Brits and Egyptian Jews came in, bought some land from the Khedive himself along the Royal (now military) train tracks and then Maadi...
6 Personalities of Successful Founders
What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly being asked by founders and — not so publicly — by other VCs. A few days ago, Dave...
Fallout of the Careem – Fakharany Saga
It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I briefly worked with Wael when he was at 3Com in 2005), Wael Fakhrany announced...
You work in PR? Read this!
PR is dead - how many times have we all heard this in the past couple of years???? Yes, social media is becoming more important than ever but don’t forget- when crisis hit (and...
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