Opinion: Top employee’s defense of Swvl puts basic rights in jeopardy
The Egyptian social media circus is in full power since last week. It all started when few Swvl employees accused their employer of terminating...
The Death of Privacy
The year 2018 has become the year of privacy, which is striking because it’s unclear as to whether the public knows that or not....
How AI can open up Silicon Valley to international investors
Mobile apps are detecting skin cancer. Drones are delivering aid across continents. Artificial intelligence is disrupting every aspect of our lives. The venture capital...
Four Takeaways From Google Cloud Next ’18 by Sherif Kozman, CEO of Extreme Solution
25,000 tech professionals, entrepreneurs, engineers and developers from all around the world gathered in the Moscone Center in San Francisco for the three-day Google...
Face to face with ‘Junk gender diversity’
Are you interested in gender diversity topic? In the last decade that has become, increasingly, a non negotiable mandate for international corporates.
Almost all are...
Sponsors hijack Egypt’s World Cup 2018 airplane branding
Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated...
A look into Apple’s iPhone X Marketing Strategies
The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention, the company employed advertising...
3 Ways Telecom Companies Can Outlive the Digital Revolution
The telecom industry is approaching a tipping point.
Average revenue is falling and many telecom providers are experiencing significant reductions in their basic communication service...
Cannes Lions 2017 Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink.
Femvertising,...
Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in...
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