Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
A look into Apple's iPhone X Marketing Strategies, iPhone X, apple marketing strategies, apple iPhone X, apple watch series 3, iOS 11

A look into Apple’s iPhone X Marketing Strategies

The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention, the company employed advertising techniques that have not been used before in smartphones. The iPhone...
3 Ways Telecom Companies Can Outlive the Digital Revolution, can telecom adapt digital revolution?

3 Ways Telecom Companies Can Outlive the Digital Revolution

The telecom industry is approaching a tipping point. Average revenue is falling and many telecom providers are experiencing significant reductions in their basic communication service revenues: as much as 30% in SMS messaging, 20% in...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...
pizza hut palatine, pizza hut boycott, pizza hut israel, boycott pizza hut

Why Middle East marketing and politics don’t mix

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in no uncertain terms by my late father that I shouldn’t...

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