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You work in PR? Read this!

PR is dead - how many times have we all heard this in the past couple of years???? Yes, social media is becoming more...
chips-egypt-on-social-media, mortada mansour

Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme

We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got a particularly disgruntled user, their...
Services Companies, a Story and Opportunity

Services Companies, a Story and Opportunity

Part of my Egyptian Entrepreneurship Opportunity series  –  check out Part 1 if you haven’t. In Egypt (and perhaps everywhere), early startup cash is king and early...
F*** Being a Founder, Be a Follower

F*** Being a Founder, Be a Follower

Everyone wants to be a founder. We’re getting international appraise for being so creative and innovative within the entrepreneurship ecosystem in Cairo. Forbes wrote...

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