Opinion
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Case Study: La Poire Wins Socially Distanced Ramadan
Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and…
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Redefining ‘Norm’ for Organizations Post-COVID-19
Look at the date on your phone, it might as well be 1920 and COVID-19 might as well be the…
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Covid-19 A Catalyst For Digital Transformation
Humankind is trying to figure out ways to fight and control the pandemic that has hit the world, causing tens…
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Coronavirus impact on industries and sectors
The ongoing spread of COVID-19 “the new coronavirus” has become one of the biggest threats to the global economy and…
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Opinion: Top employee’s defense of Swvl puts basic rights in jeopardy
The Egyptian social media circus is in full power since last week. It all started when few Swvl employees accused…
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The Death of Privacy
The year 2018 has become the year of privacy, which is striking because it’s unclear as to whether the public…
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How AI can open up Silicon Valley to international investors
Mobile apps are detecting skin cancer. Drones are delivering aid across continents. Artificial intelligence is disrupting every aspect of our…
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Four Takeaways From Google Cloud Next ’18 by Sherif Kozman, CEO of Extreme Solution
25,000 tech professionals, entrepreneurs, engineers and developers from all around the world gathered in the Moscone Center in San Francisco…
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Face to face with ‘Junk gender diversity’
Are you interested in gender diversity topics? In the last decade that has become, increasingly, a non-negotiable mandate for international…
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Sponsors hijack Egypt’s World Cup 2018 airplane branding
Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s…
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A look into Apple’s iPhone X Marketing Strategies
The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention,…
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3 Ways Telecom Companies Can Outlive the Digital Revolution
The telecom industry is approaching a tipping point. Average revenue is falling and many telecom providers are experiencing significant reductions…
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Cannes Lions 2017 Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but…
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Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble,…
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Google boycott: Is it all about free PR?
Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the…
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Maadi under destruction, how to stand up for your heritage?
Would you stand for your Identity? It was a story like no other, Brits and Egyptian Jews came in, bought some…
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6 Personalities of Successful Founders
What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly…
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Fallout of the Careem – Fakharany Saga
It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I…
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You work in PR? Read this!
PR is dead – how many times have we all heard this in the past couple of years? Yes, social…
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Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme
We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got…
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Services Companies, a Story and Opportunity
Part of my Egyptian Entrepreneurship Opportunity series – check out Part 1 if you haven’t. In Egypt (and perhaps everywhere), early startup…
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F*** Being a Founder, Be a Follower
Everyone wants to be a founder. We’re getting international appraise for being so creative and innovative within the entrepreneurship ecosystem…
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