Opinion

    Covid-19 A Catalyst For Digital Transformation

    Covid-19 A Catalyst For Digital Transformation

    Sherif Kozman -
    Coronavirus impact on industries and sectors

    Coronavirus impact on industries and sectors

    Firas Khirfan -
    Top employee’s defense of Swvl puts basic rights in jeopardy, The self-righteous Swvl employee and his alarming message

    Top employee’s defense of Swvl puts basic rights in jeopardy

    Mostafa Mourad -
    The Death of Privacy

    The death of privacy in the age of digital

    Ahmed Maher -
    How AI can open up Silicon Valley to international investors

    How AI can open up Silicon Valley to international investors

    Amr Shady -
    Four Takeaways From Google Cloud Next ’18 by Sherif Kozman, CEO of Extreme Solution

    Four Takeaways From Google Cloud Next ’18 by Sherif Kozman, CEO...

    Ahmed Maher -
    gender diversity, Face to face with 'Junk gender diversity'

    Face to face with ‘Junk gender diversity’

    Ashraf Helal -
    Sponsors hijack Egypt's World Cup 2018 airplane branding, Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding

    Sponsors hijack Egypt’s World Cup 2018 airplane branding

    Sara El-Khalili -
    A look into Apple's iPhone X Marketing Strategies, iPhone X, apple marketing strategies, apple iPhone X, apple watch series 3, iOS 11

    A look into Apple’s iPhone X Marketing Strategies

    Ahmed Maher -
    3 Ways Telecom Companies Can Outlive the Digital Revolution, can telecom adapt digital revolution?

    3 Ways Telecom Companies Can Outlive the Digital Revolution

    Ahmed Maher -
    Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

    Cannes Lions 2017 Predictions: Less roaring, more bite

    Thomas Kolster -
    pizza hut palatine, pizza hut boycott, pizza hut israel, boycott pizza hut

    Why Middle East marketing and politics don’t mix

    Alex Malouf -
    youtube error, google boycott, youtube boycott, youtube advertising

    Google boycott: Is it all about free PR?

    Staff Writer -
    Maadi under destruction

    Maadi under destruction, how to stand up for your heritage?

    Radwa Rashad -
    amr shady on digital boom explaining personalities of successful founders, 6 Personalities of Successful Founders

    6 Personalities of Successful Founders

    Amr Shady -
    Fallout of the Careem - Fakharany Saga

    Fallout of the Careem – Fakharany Saga

    Alex Malouf -

    You work in PR? Read this!

    Kosta Petrov -
    chips-egypt-on-social-media, mortada mansour

    Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme

    Staff Writer -
    Services Companies, a Story and Opportunity

    Services Companies, a Story and Opportunity

    Abdelrahman Wahba -
    F*** Being a Founder, Be a Follower

    F*** Being a Founder, Be a Follower

    Nouran Ghannam -
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