Case Study: La Poire Wins Socially Distanced Ramadan
Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and we believe it is marketing gold.
In the two-minute case study published on Youtube, TNC...
Redefining ‘Norm’ for Organizations Post-COVID-19
Look at the date on your phone, it might as well be 1920 and COVID-19 might as well be the Spanish Flu, humans are still helpless. Forget the technology, right now you just need...
Covid-19 A Catalyst For Digital Transformation
Humankind is trying to figure out ways to fight and control the pandemic that has hit the world, causing tens of thousands of getting sick and thousands to be dead, and numbers are only...
Coronavirus impact on industries and sectors
The ongoing spread of COVID-19 "the new coronavirus" has become one of the biggest threats to the global economy and financial markets, in this article, we will explore which are the most impacted industries...
Top employee’s defense of Swvl puts basic rights in jeopardy
The Egyptian social media circus is in full power since last week. It all started when few Swvl employees accused their employer of terminating their contracts unjustly.
The magnitude of these Facebook posts wasn't small,...
The death of privacy in the age of digital
The year 2018 has become the year of privacy, which is striking because it’s unclear as to whether the public knows that or not. It’s true, many people in the United States are keenly...
How AI can open up Silicon Valley to international investors
Mobile apps are detecting skin cancer. Drones are delivering aid across continents. Artificial intelligence is disrupting every aspect of our lives. The venture capital world is no exception.
VCs are heading in the same direction,...
Four Takeaways From Google Cloud Next ’18 by Sherif Kozman, CEO of Extreme Solution
25,000 tech professionals, entrepreneurs, engineers and developers from all around the world gathered in the Moscone Center in San Francisco for the three-day Google Cloud Next '18, listening to topnotch speakers from Google, sharing...
Face to face with ‘Junk gender diversity’
Are you interested in gender diversity topics? In the last decade that has become, increasingly, a non-negotiable mandate for international corporates.
Almost all are currently carrying a full diversity and inclusion program! Especially, gender diversity.
Some...
Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding, which dominated the paintwork.
"These are not the colors of the Egyptian national...