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Dubai Lynx 2018
Dubai Lynx 2018
Dubai Lynx 2018
Dubai Lynx 2018
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Why Middle East marketing and politics don’t mix

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in...
youtube error, google boycott, youtube boycott, youtube advertising

Google boycott: Is it all about free PR?

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and...
Maadi under destruction

Maadi under destruction, how to stand up for your heritage?

Would you stand for your Identity? It was a story like no other, Brits and Egyptian Jews came in, bought some land from the Khedive himself...
amr shady on digital boom explaining personalities of successful founders, 6 Personalities of Successful Founders

6 Personalities of Successful Founders

What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly being asked by founders...
Fallout of the Careem - Fakharany Saga

Fallout of the Careem – Fakharany Saga

It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I briefly worked with Wael...

You work in PR? Read this!

PR is dead - how many times have we all heard this in the past couple of years???? Yes, social media is becoming more...
chips-egypt-on-social-media, mortada mansour

Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme

We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got a particularly disgruntled user, their...
Services Companies, a Story and Opportunity

Services Companies, a Story and Opportunity

Part of my Egyptian Entrepreneurship Opportunity series  –  check out Part 1 if you haven’t. In Egypt (and perhaps everywhere), early startup cash is king and early...
F*** Being a Founder, Be a Follower

F*** Being a Founder, Be a Follower

Everyone wants to be a founder. We’re getting international appraise for being so creative and innovative within the entrepreneurship ecosystem in Cairo. Forbes wrote...
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Dubai Lynx 2018
Dubai Lynx 2018
Dubai Lynx 2018
Dubai Lynx 2018

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