Opinion

The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention, the company employed advertising techniques that have not been used before in smartphones. The iPhone...

The telecom industry is approaching a tipping point. Average revenue is falling and many telecom providers are experiencing significant reductions in their basic communication service revenues: as much as 30% in SMS messaging, 20% in...

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in no uncertain terms by my late father that I shouldn’t...