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Face to face with ‘Junk gender diversity’

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gender diversity, Face to face with 'Junk gender diversity'

Are you interested in gender diversity topics? In the last decade that has become, increasingly, a non-negotiable mandate for international corporates.

Almost all are currently carrying a full diversity and inclusion program! Especially, gender diversity.

Some of those corporates are really successful in achieving the “numbers” but only a few among those I came across are successful in achieving the essence of it, i.e. attaining targets whilst keeping the women living as women should live.

Here’s the paradox:

Gender diversity and inclusion programs are meant to provide women with a healthy and “fair” environment where they can succeed, grow and prosper. Most of the successful corporates were able to apply that concept except for the “fair” rule, they apply a “same” rule instead and assume that “Same” is equal to “Fair”.

In my opinion, when it comes to gender diversity at workplace, Fair and Same can never substitute each other, actually “Same” is usually “Unfair”.

The big mistake (or Sin if you like), that corporate leaders commit is, directly and indirectly, pushing women to lose more of who they are and gain more of what men are in order to stay entitled for the “same” opportunities that pop up wearing a full makeup of “fairness”.

let’s make the point clearer and more straightforward; except in the few wise cultures, in order for a woman to have the same opportunities of success in a big corporate, she should work same hours like a man, manage the same stuff, handle the same stress, stay for the same over time, work at home, enter the same battles, show the same level of alignment with the same set of values, travel/commute for the same time!

It wouldn’t take you so long looking at that picture, objectively, to be able to tell it’s exceptionally insane.

It doesn’t only miss all sense but it also makes those corporates lose the whole point (and benefits) of having more women.

Why do I think that is a total-loss case?

Let’s step back and recall the beginning.

The essence of creating a balance between different genders, in the first place, was gaining energy balance (Masculine-Feminine energy balance) that reflects on culture, workplace psychology, decision making, go-to-market plans, and the customer experience in order to serve the diversified community better, isn’t it?

What’s practically happening most of the time is that corporates hire and grow more women with authentic/highly needed female energy, throw them in an aggressive sameness machine, and the rest is history. A culture of sameness encourages what I call “virtual gender conversion”, as a shortcut for women to adapt and live safely.

What should we fix?  (I’m delighted you asked)

Only for leaders who are seriously and genuinely interested in healthy gender diversity rather than junk, be aware that a female (especially a mom) who joins or steps up to add all that precious value, comes also with big responsibilities at home. Stuff that doesn’t allow her to work in the same circumstances that feel ok for men! In order to do something about it, flexibility in leadership and a whole new setup and mindset are needed.

And the advice is

Give them a FAIR chance not the SAME chance. Ask them what to do, allow them to live a full woman’s life, to focus on their big role at home, to take good care of themselves.

Permit your female employees to freely display they’re (supposedly high level) of female energy in care, love, vulnerability, connection, then let them succeed and grow, not (despite) but, (because of) all the differences they bring to work and life.

Then, and only then, you can announce your successful achievement of gender diversity goals.

Creative Work

5 Best Cameras for Filmmakers in 2023

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5 Best Cameras for Filmmakers in 2023

If you’re ready to take your filmmaking to the next level, it’s time to invest in a top-notch camera that will capture your creative vision in stunning detail. Whether you’re a budding director, a passionate documentarian, or a visual storyteller, we’ve scoured the market to bring you the crème de la crème of cameras. Get your director’s chair ready as we unveil the best cameras for digital filmmakers.

1. Sony A7 III

The Sony A7 III is a powerhouse camera that combines exceptional image quality, superb low-light performance, and incredible dynamic range. With its 24.2-megapixel full-frame sensor, 4K video capabilities, and impressive autofocus system, this camera is now a favorite amongst vloggers and serious filmmakers.

Price: $1,998.

2. Canon EOS R5

This beast of a camera boasts a 45-megapixel full-frame sensor, 8K video recording, and advanced image stabilization. With its lightning-fast autofocus and superb color reproduction, it’s a dream come true for filmmakers seeking unrivaled quality.

Price: $3,899.

3. Blackmagic Pocket Cinema Camera 6K

This compact camera punches well above its weight class. With its Super 35mm sensor, 6K resolution, and wide dynamic range, it delivers breathtaking footage that will make your audience sit up and take notice. The camera’s versatility and robust color-grading capabilities make it a top choice for filmmakers on a budget. For the size, it’s superb.

Price: $1,995.

4. Panasonic Lumix GH5

The Panasonic Lumix GH5 is a mirrorless camera that packs a punch. With its 20.3-megapixel Micro Four Thirds sensor, 4K video at 60fps, and impressive image stabilization, it’s a reliable companion for filmmakers on the go. The camera’s rugged build and extensive video features make it a favorite among adventurous filmmakers.

Price: $1,497.95.

5. RED Komodo 6K

Ready to make a blockbuster? The RED Komodo 6K is a professional cinema camera that delivers stunning image quality and flexibility. With its compact form factor, global shutter, and 6K resolution, it’s a favorite among filmmakers aiming for cinematic perfection. While it comes with a higher price tag, its capabilities make it a worthwhile investment for severe digital filmmakers.

Price: $6,000.

With these top cameras in your arsenal, you’ll be ready to bring your cinematic visions to life. From Sony’s excellence to Canon’s innovation and Blackmagic’s affordability to RED’s unmatched quality, there’s a camera for every budget and filmmaking style. So, grab your director’s chair, gather your crew, and let your creative genius shine on the silver screen.

[Note: Prices mentioned here are approximate and subject to change. Please refer to the manufacturer’s websites for the most up-to-date pricing information.]

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Threads: Unravelling the Spectacular Launch of the Hottest Social Media Platform

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Threads: Unravelling the Spectacular Launch of the Hottest Social Media Platform

There’s been a disturbance in the force. In a world of constantly evolving social media platforms, a new contender has burst onto the scene, capturing the attention of millions and leaving a trail of excitement in its wake.

Threads, Meta’s Twitter rival, has taken the digital realm by storm, offering a refreshing and dynamic experience for users growing weary of Muskian meddling and looking for a unique social media adventure.

Let’s delve into the exhilarating launch of Threads, explore the number of users who have flocked to the platform, and discover the types of individuals we think it might attract.

A Diverse User Base Flocks to Threads

Threads has become the talk of the town. Since its much-anticipated launch, the platform has amassed 30+ million registered users worldwide, 5m reportedly arriving in the first 4 hours of operation. Industry experts predict his rapid growth will position Threads as a significant player in the digital realm, rivaling established giants such as Facebook, Twitter, and Instagram.

Threads: A Haven for Digital Mavericks and Creatives

One of the most intriguing aspects of Threads is its potential to attract a diverse range of users. The platform’s unique features and captivating interface appeal to people of all ages, interests, and backgrounds. From Gen Z trendsetters to seasoned professionals seeking a fresh networking platform, Threads offers something for everyone.

Threads will quickly become a haven for digital mavericks who yearn for a distinct online experience. These early adopters thrive on innovation, eagerly embracing new technologies and platforms. Their active presence on Threads will result in a vibrant and cutting-edge community that in turn will attract more thrill seekers.

The platform will also be a magnet for creatives, drawing in artists, designers, photographers, and writers. The platform’s visually immersive nature allows users to showcase their talents and connect with like-minded individuals. We guess. Threads will become a hub of inspiration and collaboration for global artists.

Threads: The Go-To Platform for Networking Professionals

For professionals searching for fresh networking and career growth avenues, Threads will emerge as the go-to platform. Its interactive and intuitive interface enables users to build meaningful connections, exchange ideas, and explore job opportunities. The platform’s focus on fostering professional relationships differentiates it from traditional social media networks.

Amplifying Voices and Effecting Positive Change on Threads

Threads is not just about self-expression; it will also attract passionate individuals who want to make a difference. Users dedicated to social causes and activism can find a home on the platform, utilizing its extensive reach to raise awareness and mobilize communities. Threads will prove a powerful platform for amplifying voices and effecting positive change.

Setting Threads Apart: Seamlessness, User Experience, and Privacy Measures

What sets Threads apart from its competitors? Its appeal lies in combining seamless functionality with a seductive user experience. The platform’s innovative features, including dynamic threads, immersive multimedia integration, and intelligent algorithms that tailor content to individual interests, have proved a real draw. Moreover, Threads’ commitment to user privacy and data security has provided a real draw. Threads app offers fresh air in an era of data breaches and privacy concerns by prioritizing transparency and implementing robust privacy measures.

The Impact of Threads: A Force to be Reckoned With

Threads has unquestionably ignited the social media landscape. With its explosive launch, staggering user numbers, and diverse user base, the platform has proven it will be a force to be reckoned with. Whether you’re a digital maverick, creative connoisseur, networking ninja, or cause champion, Threads promises to be the reactive social media platform of choice, and its impact on the digital landscape is only set to grow. Stand by for a new world order, one connected by threads.

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Opinion

What’s happening with Swvl?

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What's happening with Swvl?

Swvl, an Egyptian ridesharing company, has seen a significant decline in value due to financial struggles, resulting in a 99% drop in stock price year-to-date (YTD), hovering around $0.10 and a market capitalization of less than $15 million. Reported Bloomberg.

Swvl was founded in Egypt in April 2017, by Mostafa Kandil and two of his school friends, Ahmed Sabbah and Mahmoud Nouh.

The company was initially funded with $30,000 from the founders. Four months later, Swvl received an additional $500,000 in funding from the ridesharing company Careem. Originally, the company developed an app to address traffic congestion in Cairo but later shifted its focus to creating a platform for booking affordable bus trips in the city.

In 2018, Swvl completed two rounds of funding: a Series A game that raised $8 million and a Series B round between $25-35 million.

The company was valued at around $100 million during these funding rounds, which were co-led by BECO Capital, DiGAME, and Silicon Badia.

Why is Swvl falling?

Since its inception, Swvl has operated by renting buses with drivers for a monthly fee and then using them to run on fixed routes. Unlike the Uber model, which relies on marketing as it offers a marketplace to match drivers who own the cars to users who use the mobile app – they make a profit by getting a cut from the ride.

On the contrary, Swvl’s model owns the entire operation (renting the bus in advance, drivers’ salaries, and marketing for the app). This puts more cost on the company while its revenues are fixed or, most of the time, less because no bus will go complete all day, all routes.

Without going through the exact numbers, it’s evident that Swvl cannot profit with the current business model, and it’s a matter of time before the company’s cash dries out.

How can Swvl recover? Tell us in the comments below.

Inspired by: a Linkedin post by Zubair Naem.

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