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Home Insights

EgyptAir Lashes at Haaretz’s Misleading Tweet

Editorial Team by Editorial Team
December 24, 2016
in Insights
Reading Time: 1 min read
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EgyptAir Lashes at Haaretz's Misleading Tweet, Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management
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Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked Libyan plane yesterday.

Haaretz over a tweet reporting the Libyan plane hijack situation – Screenshot by Menna Alaa @TheMiinz

Egyptair’s Superb Social Media Crisis Management

Egyptair’s social media monitoring process has proven efficiency, it detected a photo with the company’s logo on, there were no related keywords used in the tweet to be detected by the traditional monitoring tools. Also, the company quickly responded to the tweet before it goes viral and causes a real crisis.

Screenshot credit goes to Menna Alaa @TheMiinz
Screenshot Credit: Menna Alaa @TheMiinz

The company’s response imposed Haartez to remove and replace the wrong image with real ones.

First images from plane hijacked in Libya with 188 on board and diverted to Malta https://t.co/B19ZbbFzL5 pic.twitter.com/Lo40wiT2XT

— Haaretz.com (@haaretzcom) December 23, 2016

Haaretz’s Fake Photo

Haaretz made a fatal journalism mistake by using a wrong photo of the hijacked plane, as it might have caused a real crisis for the Egyptian airlines.

@EGYPTAIR gave Israeli Haaretz a Lesson in What Not to Do on Social Media! #maltahijack pic.twitter.com/k0hxvVnGW7

— Heidi Shahat (@HeidiShahat) December 23, 2016

Hours of notifications, & still Israeli news Haaretz insists on using Egyptair photo with #8U209 Malta news. https://t.co/AkWCB4HYaY

— Not A Disgruntled Employee (extremely gruntled) (@Ternz) December 23, 2016

https://twitter.com/EgyAviator/status/812286758230642693

https://twitter.com/X_Talk_EG/status/812284862086479872

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Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

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