• Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article
Sunday, June 29, 2025
Digital Boom
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
No Result
View All Result
Digital Boom
No Result
View All Result
Home Insights

What about the ‘Whataboutz’?

Ahmed Hussam by Ahmed Hussam
March 13, 2016
in Insights
10
Whataboutz, social media, oscars, oscar, egypt
351
VIEWS

Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in 2015 it was the famous Ellen DeGeneres’ selfie that smashed all Twitter records.

This year it appeared that Leonardo Di Caprio finally winning in the Oscars was going to be the topic of choice until an Egyptian journalist popped the infamous question “What about your first Oscar for you!?”

https://www.facebook.com/aDigitalBoom/videos/vb.470848579657576/972008016208294/?type=2&theater

Suddenly everybody was talking about this, both locally and internationally, even Google would autocomplete the question once you typed “What…” and of course brands were fast to jump in on the topic and try to creatively make use of something every one is talking about.

Here is a roundup of some brands who joined the trend over social media, tell us what you think of them? Do you agree with this type of trend-jacking or not? and do you know of any other brands that joined the trend?:

‘Whataboutz’ some news-jacking examples?

Jumia Egypt Mince The Automobilers Mori Sushi Big Cola Birell Sawa4

Join Our Community

Previous Post

JWT CEO denies suit’s allegations of rape and racist jokes

Next Post

Uber Senior Strategist Visits Cairo

Ahmed Hussam

Ahmed Hussam

Related Stories

GoDaddy's Global Markets VP Predicts Egypt's E-commerce to Hit $9.88 Billion by 2028
Insights

GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028

December 24, 2023 - Updated on May 17, 2025
Case Study: How Tarek Nour Turned La Poire's 2020 Ramadan Campaign into Marketing Gold
Insights

Case Study: How Tarek Nour Turned La Poire’s 2020 Ramadan Campaign into Marketing Gold

January 12, 2021 - Updated on June 22, 2025
10 tips for managing a successful cause on Facebook
Guides

10 tips for managing a successful cause on Facebook

August 31, 2018
Sponsors hijack Egypt's World Cup 2018 airplane branding, Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding
Insights

Sponsors hijack Egypt’s World Cup 2018 airplane branding

March 22, 2018
McDonald's Egypt Misspellings, mcdonald's Egypt Ezbet Khairallah, McDonald's Misspellings Spark Viral Campaign
Campaigns

McDonald’s Egypt Misspellings Spark Viral Campaign

October 27, 2017
The Colour of Corruption Case Study
Insights

The Colour of Corruption Case Study

October 16, 2017
The Complete Guide to Marketing Attribution in 2025: Advanced Models, MENA Insights & Server-Side Implementation

Marketing Attribution Guide for MENA Marketers

June 25, 2025 - Updated on June 27, 2025
What Is Conversion Rate? Definition, Formula & Benchmarks

What Is Conversion Rate? Definition, Formula & Benchmarks

June 25, 2025 - Updated on June 27, 2025
How to deactivate or delete your Snapchat account?

How to Delete Your Snapchat Account (Step-by-Step 2025)

June 25, 2025 - Updated on June 27, 2025
Chief Marketing Officer Job Description

Chief Marketing Officer (CMO) Job Description in MENA: Skills & Salary Guide 2025

June 25, 2025
How to delete your TikTok account

How to Delete Your TikTok Account Permanently (2025 Guide)

June 25, 2025
Mai medhat profile

Mai Medhat: How Egyptian Serial Entrepreneur Cracked the SaaS Exit Code

June 24, 2025 - Updated on June 27, 2025
  • Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article

© 2025 Digital Boom, Inc.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates

© 2025 Digital Boom, Inc.