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Campaigns
Kuwaiti bank talks Egyptian proverbs in new rebranding campaign
Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new…
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News
Marketing Kingdom Cairo 4: Full Speakers List Announced
P World, the organizers of the Marketing Kingdom, Egypt’s most innovative marketing event, have just…
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Tech
Cyber attack hits Careem, compromises 14M users’ data
A cyber attack on Careem Egypt’s databases early this year compromised personal data of 14…
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News
Vodafone Egypt tests waters for ‘Ready Digital’
Telecom giant Vodafone Egypt set foot in the digital marketing industry, launching a new service…
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Campaigns
Mosawer and Misr El-Kheir Join Forces to Free Women In Debt
Thousands of Egyptian women end up behind bars for failing to pay small personal debts.…
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Campaigns
Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record
Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing…
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Insights
Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media…
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Tech
Court suspends UBER, Careem services in Egypt
A court ruling in Egypt ordered the suspension of Uber (US-based) and Careem (Dubai-based) services,…
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News
The Hub Advertising Becomes The Ad Store Exclusive Partner in Egypt
The Hub advertising, branding and digital agency has joined the international creative group of independent…
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