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News
Chelsea Hires Egyptian Agency to Engage Arabic Fans After Salah’s Move
Chelsea FC has hired Kijamii, a Cairo-based digital agency, after a massive influx of Egyptian…
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Insights
Mohamed Salah’s Chelsea Transfer Sparks Social Media Frenzy in Egypt
Egyptians on English Premier League's Big Four Clubs
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Insights
Social Media Review: Sherine’s ‘Ana Keteer’ Album Launch in 2014
A Digital Boom On 15th of Jan, Sherine has launched her new album "Ana Keteer"
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News
Shakira’s video clip with Rihanna causes a wave of criticism
A new booming Duet will be released by the beginning of 2014!
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Marketing
Soul Division Sparks Controversy with Viral ‘Double Faces’ Photo Shoot
Spreading on social networks in Egypt & other countries a photo of Eric Moung the…
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News
Snow in Egypt: First Snowstorm in 122 Years Shocks Cairo and the World
In December 2013, Egypt experienced its first snowfall in over 122 years, stunning residents and…
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Marketing
Pepsi vs Coca-Cola: Halloween Ad War Goes Viral
This Halloween, Pepsi and Coca-Cola sparked a viral marketing moment without lifting a finger—thanks to…
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