Home Marketing

Marketing

Reporting on brand marketing efforts, marketing & advertising agencies, and creative work.

Which categories will suffer most from increased prices?

Which categories will suffer most from increased prices in Egypt?

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not yet. Unfortunately sooner or later the consequences will reach everyone; for now, it’s only...
7 Big Stats That Show Which Ramadan Advertisements Resonated Most, ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the first 20 days of Ramadan in collaboration with our soul partners...
Watch: Apple launches 'Why Switch Campaign'

Watch: Apple launches ‘Why Switch Campaign’

Apple has launched a new campaign called "Switch" to showcase the differences between iPhone and other phones in the market. 11 short videos that highlight the smooth use of the iPhone compared to others,...
etisalat challenge, digital boom

Etisalat UAE loses Its own challenge, backfires online

Dubai - So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed Helmy, and dozens of social media influencers. This is, so far, one of the best...
mobile app marketing free

7 Effective Ways to Promote your Mobile App for Free

One of the biggest challenges faced by tech startups is mobile app discovery. With around 270 billion apps projected to be downloaded in 2017 (up from 228 billion in 2016), it's not difficult to...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which goes by the tag line ‘feeling hungry’, has been forced...
Five Golden Rules For A Successful Video Marketing Strategy, Magnus-Zar-for-pworld-cairo-

Five Golden Rules For A Successful Video Marketing Strategy

Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at the Marketing Kingdom Cairo 2, Egypt’s most anticipated marketing event, taking place from 26-27...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in consumer expenditure is inevitable, especially among the most consumed and...
Vodafone New Brand Identity, the future is exciting, ready?, Vodafone Unveils New Brand Positioning As It Moves On From 'Power To You'

Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to you" strapline  introduction in 2009. The strategy is meant to be...
kijamii, digitalboom, soundcloud Egypt, soundcloud arabic, soundcloud egyptian, soundcloud

SoundCloud Launches Its Online Existence in Egypt

The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step that is believed to open the doors for SoundCloud's internationalization plans that consider the...

Stay Connected

199,048FansLike
3,671FollowersFollow
285FollowersFollow
6,194FollowersFollow

Don't Miss