Marketing

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not yet. Unfortunately sooner or later the consequences will reach everyone; for now, it’s only...

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the first 20 days of Ramadan in collaboration with our soul partners...

Apple has launched a new campaign called "Switch" to showcase the differences between iPhone and other phones in the market. 11 short videos that highlight the smooth use of the iPhone compared to others,...

Dubai - So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed Helmy, and dozens of social media influencers. This is, so far, one of the best...

One of the biggest challenges faced by tech startups is mobile app discovery. With around 270 billion apps projected to be downloaded in 2017 (up from 228 billion in 2016), it's not difficult to...

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which goes by the tag line ‘feeling hungry’, has been forced...

Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at the Marketing Kingdom Cairo 2, Egypt’s most anticipated marketing event, taking place from 26-27...

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in consumer expenditure is inevitable, especially among the most consumed and...

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to you" strapline  introduction in 2009. The strategy is meant to be...

The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step that is believed to open the doors for SoundCloud's internationalization plans that consider the...