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We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.
ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Ads Resonate Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the...
rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
Huawei Nova Plus Triggers Egypt’s True Potential, nova plus, huawei, Egypt, digital boom, campaign 2016, هواوي, masr, kjamii

Huawei Nova Plus Triggers Egypt’s True Potential

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...

You work in PR? Read this!

PR is dead - how many times have we all heard this in the past couple of years???? Yes, social media is becoming more...
How Much Does a Ramadan TV Ad Cost?

How Much Does a Ramadan TV Ad Cost?

Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to...
New to Instagram Stories: Boomerang, Mentions and Links

New to Instagram Stories: Boomerang, Mentions and Links

Instagram introduced mentions and Boomerangs in Instagram Stories, and are also starting to test links inside some stories. Here’s the rundown of what’s new...
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked Photo Most Geo-Tagged Cities Top Drinks Top Athletes Key Moments  Sports Brands Eating...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to raise funds for the...
cheer for egypt to win, Egypt, vodafone Egypt, #شجع_مصر_تكسب, Influencers Cheer for Egypt's National Team

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...
10 Most Watched Ads on YouTube in MENA – July 2016

10 Most Watched Ads on YouTube in MENA – July 2016

July’s monthly round up of most popular ads on YouTube showcases a continuation of a love for moving Ramadan ads, with a bit of...
Euro 2016 comes with lots of surprises on korabia.com

Euro 2016 comes with lots of surprises on korabia.com

Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to the finals in France, taking place on June 10.  Korabia.com will provide up-to-date match coverage, news, editorials,...
etisalat ramadan ad

Etisalat Mocks Vodafone’s Ramadan TVC

As the teleco war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt's Ramadan family ad. Etisalat hired the famous genie, who...
Five Golden Rules For A Successful Video Marketing Strategy, Magnus-Zar-for-pworld-cairo-

Five Golden Rules For A Successful Video Marketing Strategy

Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at the Marketing Kingdom Cairo...

Russian Women Taking Hot Selfies, Because Why Not!

Russian women taking hot selfies because why not, after Ellen DeGeneres's selfies in Oscar 2014 and how Ellen crashed twitter with her selfies. Selfie photos &...
Anonymous Instagram campaign goes viral in Egypt, جيل بيكمل جيل

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're on it! Check out...
body-shaming ad, gold's gym, dreamland case

Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad

Gold's Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located in Hilton Dreamland in...
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
vodafone ramadan 2015, digital boom, adigitalboom

Vodafone Kicks off Ramadan 2015 Media Race

Vodafone Egypt kicked-off Ramadan's media race with a brand TVC. The ad theme "قوتك في عيلتك" is portraying how people get empowered by their families. Vodafone...
mohamed aboutrika, magico, prince of hearts, egyptian, egypt player, aboutrika, ابوتريكة

Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’

Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official "terror list" on charges...
reham saeed, sabaya al khair, digital boom, egypt, media, advertising, brands, boycott

Major brands pull ads from Riham Saeed

Riham Saeed’s television talk show ‘Sabaya Al Khair’ lost 18 major sponsors and advertisers today following a storm of criticism on social media for...
Instagram Rolls Out Live Stories Globally, instagram live stories, live video,

Instagram Rolls Out Live Stories Globally

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers. To go live, just...
Careem Sharetracker, Halloween, Egypt

Zombies? No problem with Careem ShareTracker new feature

Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on 25th and 26th of October. We all know this might be...
Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice and Birell on charges of violating public morals and breaching advertising standards, the CPA said in...
Careem's Agmad Captains Fi El Sahel vs Uber's 3ala Fein Ya Negm

Careem’s Agmad Captains Fi El Sahel vs Uber’s 3ala Fein Ya...

In recent years, Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport, rather than the classic white...
Stoke City FC, arabic social media, social media araby, kingfut, KingFut Becomes Official Digital Media Partner for Stoke City FC in Arabic

KingFut Becomes Official Digital Media Partner for Stoke City FC in...

KingFut have been appointed by English Premier League club Stoke City to manage the official Arabic social media accounts and digital media presence across different...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...
Careem App Raises EGP 105k for Food Bank in Ramadan

Careem App Raises EGP 105k for Food Bank in Ramadan

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the...

Update: Facebook lifts 20% text overlay image restrictions for UK, Ireland...

Digital marketers in the UK and Ireland are now getting their ads Facebook-approved regardless of the amount of text they're using as the social...
no more screenshots on instagram, saved posts, bookmark icon

Instagram now lets you save posts to revisit later

Facebook's Instagram has released a new feature which enables users to save posts for later, right from the feed. The feature was first introduced...
Lipton Egypt, Lipton Campaign, Lipton Mood, Lipton Do Good, How Lipton lifted Egypt’s mood, lipton Egypt, Lipton el 7ad el awlany

How Lipton lifted Egypt’s mood

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...
kijamii, digitalboom, soundcloud Egypt, soundcloud arabic, soundcloud egyptian, soundcloud

SoundCloud Launches Its Online Existence in Egypt

The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step that is believed to...
Facebook now accepts payments in Egyptian pound

Facebook now accepts payments in Egyptian pound

Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian pound to its accepted...
How the 2017 #GoldenGlobes lit up Twitter, digital boom, golden globes on twitter

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...
qatar airways, fc barcelona, sponsorship logo

FC Barcelona drops Qatar Airways logo from jerseys next season

Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona, the club announced yesterday...
snapchat life, qatar, arab, millions views, digital boom

How to get 3-5 millions views on Snapchat?

Snapchat has always celebrated the way that people see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story. One of the...
vodafone logo, digital boom

Vodafone Egypt Leads the Telecom Industry on Facebook

Couple of days ago, Vodafone Egypt has reached 5 million likes on Facebook, to be the first telecom operator on Facebook in MEA, GCC,...
instagram ads, instagram advertising, digital boom, announcement, insta

Instagram Ads Are Coming to Egypt!

Today, Egypt has woke up to a very interesting news on the social media scene. Instagram Ads are coming, very soon. A handful of Egyptians...
The 10 Most Watched Ads Globally on YouTube in April 2016

The 10 Most Watched Ads Globally on YouTube in April 2016

Google has released the top ten most watched advertisements on youtube in April 2016. Here’s a round-up of April’s most watched ads worldwide according to “YouTube...

The 10 Social Media Facts They Are Not Telling You

Agencies usually fail to tell you about these 10 Social Media facts that have proven true over the years despite the diverse policies and...
Watch Dubai New Year's Eve fireworks live on Twitter

Watch Dubai New Year’s Eve fireworks live on Twitter

Twitter announced today that they are partnering with global property developer Emaar to live-stream the New Year’s Eve firework displays in Dubai. The live stream will...
Abla Fahita's new look - SMDay Egypt 2014

Semi-Agenda: SMDay Egypt 2014

4 days to celebrate SMDay Egypt 2014 in the Greek Campus which located in Cairo's downtown, this year will witness so many fun stuff,...
women Cancer, Breast Cancer, baheya, uber, Juhayna, حافظ على حضن أم

Juhayna, Uber Join Forces on Mother’s Day to Help Combat Women...

Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber...
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...
Vodafone launches its Ramadan campaign 'The Big Family'

Vodafone launches its Ramadan campaign ‘The Big Family’

Vodafone Egypt has launched its Ramadan TVC "The Big Family". Portraying how people get empowered by their beloved ones not only their families. Vodafone featured a...
dolcevideo

Dolce 2015, Thank You Jumana

Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce Mistecca "Gum", was first...
TBS Cairo, TBS Egypt, TBS Case, TBS, TBS Crisis, digital boom, om ali

TBS ‘s Om Ali Fuels Outrage on Social Media

Ever since TBS has opened, it vowed to offer the optimum ingredients, to successfully stand out as one of the top bakeries in Egypt,...
Share against Hepatitis C Virus (HCV)

Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian Cure Bank to fight against...
CLEAR, FIILGOAL, Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal.com's video featuring Al Ahly's former striker Mohamed Barakat and Zamalek's legend Hazem Emam has generated 1 million views in the first 24 hours on facebook. Barakat...

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