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We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.
CLEAR, FIILGOAL, Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal.com's video featuring Al Ahly's former striker Mohamed Barakat and Zamalek's legend Hazem Emam has generated 1 million views in the first 24 hours on facebook. Barakat...
loacker Egypt, digital boom, social media, facebook viral post in egypt

Biscuit stock market shakes Facebook in Egypt

Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided with that, many products'...
skysports and twitter, skysports partners with twitter, sky sports, twitter, transfer market, transfer deadline, football transfer market,

Sky Sports offers more ways than ever to follow Deadline Day

As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.
Pregnant Beyonce breaks Instagram's most liked photo record

Beyonce breaks Instagram’s record for the most liked photo

Beyonce's pregnancy of twins announcement has broken the record for most liked photo on Instagram ever, hitting 7.6 million likes in less than 24 hours (and counting).
gloria ceramic, brand reputation, social media branding, social media marketing, social media in egypt, social media, proactive

Gloria Ceramic proves social media can empower brands

How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to improve the brand awareness,...
Instagram Rolls Out Live Stories Globally, instagram live stories, live video,

Instagram Rolls Out Live Stories Globally

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers. To go live, just...
Cinema Guide App

Cinema Guide App Campaign is Taking Over Twitter Trends in Egypt,...

Cinema Guide App called on social media users to post the most good and important things a man cannot miss using the hashtag #حاجات_ماتتفوتش (Things not to miss)....
trump donald.org, digital boom, adigitalboom, donald trump

TrumpDonald.org lets you blow Donald Trump’s face with a trumpet

Why Donald Trump when you can Trump Donald? trumpdonald.org is a new website which allows visitors to blast Donald Trump's face/hair with a virtual trumpet. Over...
mobinil

mobinil Social Media Team fatal Mistake

Mobinil Social Media Team made a fatal mistake on Facebook and showed that they are really “out of zone”

Riham Saeed’s Return Sparks Boycott Campaign

A new boycott campaign to Al Nahar TV channel is trending on social networks in Egypt, following the news of resuming Riham Saeed's television talk show...
ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of things that always grab my attention is brand attacks. Analysis and learnings from a brand attack is...
Share against Hepatitis C Virus (HCV)

Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian Cure Bank to fight against...
Violence Against Women billboards, violence against women, FP7/CAI, cairo billboards

Innovative Violence Against Women billboards in Cairo

FP7/CAI and UN Women teamed up to create some remarkable violence against women billboards campaign on 6th of October Bridge in Cairo. They used...
positivity in egypt, positive egypt, egypt atmosphere, sue positivity

Memoirs of a Sue, Positivity it is!

Be it the first time I start writing with Digital Boom, I’ll focus this article/tips on a dream that I am always a good...
Facebook Sponsored Stories - Digital Boom

Facebook To Retire Sponsored Stories April 9

This April, Facebook is pulling one of its most important advertising methods on the web "Sponsored Stories".
Huawei Captures Egypt

‘Huawei Captures Egypt’ Photography Competition flood Social Media

  Huawei Egypt Consumer Business Group launched the first amateur photography competition on social media last April entitled ‘Huawei Captures Egypt’ to endorse the art...

Kaka donates Orlando worn and signed jersey for Italy earthquake victims

Ricardo Kaka, the famous Brazilian football player and ex-AC Milan Midfielder posted a photo of his Orlando jersey Kaka <3 Italy on Instagram, saying that he's helping the Italian Red...

How to protect your Facebook page from hacking tricks?

June 2014, we announced on our Facebook page a caution about a the latest Facebook hacking tricks, asking pages' managers to take care of falling...
women Cancer, Breast Cancer, baheya, uber, Juhayna, حافظ على حضن أم

Juhayna, Uber Join Forces on Mother’s Day to Help Combat Women...

Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber...
Korabia.com

Korabia becomes #1 football news source in Egypt

Korabia is a fully football news website that was launched in 2008. The professional and expert editors working around the clock to bring you the updated...
Waslet Kheir's Charity Card Helps Shoppers Donate

Waslet Kheir’s Charity Card Helps Shoppers Donate

Giving to charity is becoming easier and more accessible to Egypt's shop goers through a new donations card introduced by Waslet Kheir. Kart El Kheir...
love happens, LoveHappens, Twitter, Valentine’s Day on Twitter, Egypt, MENA

Over 12 million Tweets related to love in Egypt

This Valentine’s Day, Twitter launched #LoveHappens to give people more power to express #Love and connect with others. Twitter is the place to see love unfolding around...
supermoon, supermoon egypt, lunar eclipse egypt, lunar eclipse cairo, digital boom

Egypt’s Photographers Capture Supermoon in Realtime

If you were online midnight Sept. 28, you certainly noticed the Supermoon mania which erupted on social media, with over 300K tweets in Arabic, and...
twitter advertising, twitter ads, custom audience, twitter lists, hashtags, targeting, marketing

5 Hacks Can Improve Your Twitter Advertising Strategy

Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running...
How Much Does a Ramadan TV Ad Cost?

How Much Does a Ramadan TV Ad Cost?

Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to...
digital boom weekly digest July

Weekly Digest: Apple ‘AirPods’ is coming, Amazon sponsors FC Barcelona, Facebook...

Big week for tech giants, Apple "AirPods" is coming maybe this fall alongside with iPhone 7, Amazon agreed with FC Barcelona on a sponsorship contract, ZTE...
advertising in Egypt, entrepreneurship, startups, marketing, inventory, publishers in egypt, The Entrepreneurship Opportunity in Egypt  –  4: B2C Tech products: Selling Advertising

The Entrepreneurship Opportunity in Egypt  –  4: B2C Tech products: Selling...

It is really easy to decide to base your product’s business model on Advertising. However, making it happen is anything but. The first step is...
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics, a facebook video analytics tool. Share...
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...
mark Zuckerberg

Google, Facebook ban fake news websites from advertising revenues, but is...

Google said it's working on changes to stop websites making money via Adsense. Facebook announced it would not serve ads in apps or websites "containing...
10 Most Watched Ads on YouTube in MENA - April 2016

10 Most Watched Ads on YouTube in MENA – April 2016

Football fever took a big part of April's advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition...

You Don’t Need a Gym, You Need Instagram

Waking up so early to go train is sometimes a hassle and a pain in the neck for a lot of people. Not only...
8 things that matter this week, Selena Gomez, Pokemon Go, Google updates, Facebook messenger, facebook music

8 things that matter this week

Pokemon Go is planning to launch location-based ads, Facebook to introduce disappearing messages just like Snapchat, Twitter ads more rich stuff to drive more...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which...

You work in PR? Read this!

PR is dead - how many times have we all heard this in the past couple of years???? Yes, social media is becoming more...
new Facebook page design, page design, Facebook page design, digital boom

Why Designers Will Love Facebook New Page Design?

Facebook is testing a new page design for pages. The main changes include, resizing the profile picture to be smaller, bigger cover photo, and a new placement...

EU referendum: David Beckham backs ‘Remain’ campaign

Former England captain David Beckham made it to the "Remain" camp, with a statement comparing staying with European Union to Manchester United winning formula. The statement...
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...

Etisalat Deletes Sexist Tweet After Social Media Outrage

The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking girls by saying "guys...
Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice and Birell on charges of violating public morals and breaching advertising standards, the CPA said in...

Facebook Pages New Design

Live Preview on The Facebook New Pages Design
Weekly Digest: Twitter Dashboard App, Facebook Decreases Organic Reach, Apple to buy Tidal, More

Weekly Digest: Twitter Dashboard App, Facebook Decreases Organic Reach, Apple to...

Big week for Twitter, Facebook, Google and Apple but major bad news for Tesla. Here's a list of 10 most interesting updates and new...

Durex Are Really Enjoying Earth Hour

Millions of people around the world will turn off the lights for 60+ minutes on March 28 at 8:30 p.m. as part of Earth Hour global movement –...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...

Twitter photo tagging is finally alive!

Twitter photo tagging service is an evidence that the fight has started --- Copying features as Facebook & Google+ do with Twitter. As all...

Apple IOS 7.1 Solves All iPhone 4 & 4S Problems and...

Performance improvement for iPhone 4 & iPhone 4S, now you can use IOS 7 smoothly even better than the old IOS 6.
etisalat ramadan ad

Etisalat Mocks Vodafone’s Ramadan TVC

As the teleco war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt's Ramadan family ad. Etisalat hired the famous genie, who...
dislike button, Facebook reactions, reactions emojis, digital boom

Facebook empowers users with reactions emojis

To end up the debate, there will be no dislike button but reactions. Facebook is rolling out a new set of six reactions emojis to be...

Facebook Testing ‘Shop Section’ to Showcase Products Effectively

A new feature is being tested by Facebook, which will allow brands add 'shop section' to page tabs to showcase their products in a native...

Hello Happiness A debatable Initiative

On 7th of May, Coca Cola in Dubai launched a new initiative campaign called "Hello Happiness". The campaign highlights a true story from the...

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