Marketing

As a law firm, there's nothing more important than building a strong client base. And when the competition is high, you need to be on the top of your game and proactive in your...

Zain Kuwait, a leading mobile telecommunications company has renewed its partnership with J. Walter Thompson (JWT) – following a competitive pitch where JWT beat local competitors to win the pitch and retain the business. The agency’s 12-year bond...

Human resources. Suppose you've worked in an office before you may know them as the people who deal with the payroll or the employment recruitment drives. In reality, however, they do all that and...

Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at the Marketing Kingdom, Egypt’s first ever international marketing event, taking place from 25-26 October 2015...

Japanese owned​ ​Rakuten Viber​, one of the world’s leading messaging apps for free and secure communication, announces it will cut all business ties with Facebook. The messaging app will remove Facebook Connect, Facebook SDK,...

There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me more than Steve Jobs. One person who had a front-row seat at Apple and...

Sometimes the old ways are best. While most marketers are telling people to rely on using the Internet as their main source of marketing, this does not necessarily apply to everyone. Some business are...

The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step that is believed to open the doors for SoundCloud's internationalization plans that consider the...

Radio Garden is a free radio aggregator service that allows listeners to explore processes of broadcasting and hearing identities across the entire globe. More than 10 million monthly users navigate radio stations worldwide using Radio...

Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to...