Egypt Marketing, Tech and Startup News

Egypt’s brands compete for attention through music, television and social media, while its startups build products for customers at home and across the region. Follow Digital Boom’s reporting on the campaigns, companies and people behind those changes.

Egyptian campaigns and brand strategy

Bank Misr’s “Here Is Egypt” campaign makes the song part of the strategy. Our March 2026 analysis looks at how the Ramadan film connects the bank with memory and belonging.

National Bank of Egypt’s cybersecurity campaign with Essam Omar brings fraud awareness into familiar street scenes. Our October 2025 report examines the message and its creative treatment.

Our corrected CIB Swype campaign analysis examines its use of 90s pop stars and separates the creative idea from the card’s actual terms.

Startups and the businesses behind them

Thndr’s plans beyond stock trading put new investment products at the centre of its regional expansion. Read our May 2025 funding report.

Inside Radi Farms follows founder Khaled Radi’s approach to food delivery, customer trust and building a business before seeking venture capital. The April 2025 feature records his plans at the time.

The Nawy funding report separates its $52 million equity round from $23 million in debt financing. Our Egypt 5G launch report explains why the June 2025 launch did not mean universal coverage on day one.

From the campaign archive

Vodafone Egypt’s “Generation Completes Generation” campaign paired established stars with younger talent to tell its 4G story. Our December 2016 coverage shows how the idea moved from an Instagram teaser to the main film.

Explore Digital Boom’s Markets hub for related reporting from Saudi Arabia, the UAE and Jordan.