Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition to euro 2016, which will kick-off early this June. What resulted in 30 percent of the month’s ads were engaging over sports.
According to YouTube: Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.
Here’s a round-up of April’s most-watched ads according to “YouTube ads leaderboard.”
10. The All-New Chevrolet Spark
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CREATIVE AGENCY CW
MEDIA AGENCY Carat
BRAND Chevrolet Arabia
9. Tantalize Tastebuds
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CREATIVE AGENCY Amber
MEDIA AGENCY Magna
BRAND Baskin Robbins Gulf
8. Drive with a Smile, “By Etisalat.”
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CREATIVE AGENCY Caviar/Joy Productions
MEDIA AGENCY Initiative
BRAND Etisalat UAE
7. Fish Experiment
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CREATIVE AGENCY Grey ME
MEDIA AGENCY Starcom Medivest
BRAND Febreze Arabia
6. Euro 2016 is Coming
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Brand: Hyundai
Removed video.
5. #JustAHaircut with Mona Zaki
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CREATIVE AGENCY Circus
MEDIA AGENCY Universal Media
BRAND L’Oréal
4. Extra Social Media Credit
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CREATIVE AGENCY FP7
MEDIA AGENCY Universal Media
BRAND Orange Egypt
3. #DailyPartner
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CREATIVE AGENCY McCann Barcelona
MEDIA AGENCY Zer
BRAND Beko Egypt
2. Our #1 Fans
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CREATIVE AGENCY JWT
MEDIA AGENCY MEC
BRAND Vodafone Egypt
1. Mountain Dew – KickStart
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CREATIVE AGENCY BBDO
MEDIA AGENCY OMD
BRAND Mountain Dew Arabia
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