Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition to euro 2016, which will kick-off early this June. What resulted in 30 percent of the month’s ads were engaging over sports.
According to YouTube: Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.
Here’s a round-up of April’s most-watched ads according to “YouTube ads leaderboard.”
10. The All-New Chevrolet Spark
Credit
CREATIVE AGENCY CW
MEDIA AGENCY Carat
BRAND Chevrolet Arabia
9. Tantalize Tastebuds
Credit
CREATIVE AGENCY Amber
MEDIA AGENCY Magna
BRAND Baskin Robbins Gulf
8. Drive with a Smile, “By Etisalat.”
Credit
CREATIVE AGENCY Caviar/Joy Productions
MEDIA AGENCY Initiative
BRAND Etisalat UAE
7. Fish Experiment
Credit
CREATIVE AGENCY Grey ME
MEDIA AGENCY Starcom Medivest
BRAND Febreze Arabia
6. Euro 2016 is Coming
Credit
Brand: Hyundai
Removed video.
5. #JustAHaircut with Mona Zaki
Credit
CREATIVE AGENCY Circus
MEDIA AGENCY Universal Media
BRAND L’Oréal
4. Extra Social Media Credit
Credit
CREATIVE AGENCY FP7
MEDIA AGENCY Universal Media
BRAND Orange Egypt
3. #DailyPartner
Credit
CREATIVE AGENCY McCann Barcelona
MEDIA AGENCY Zer
BRAND Beko Egypt
2. Our #1 Fans
Credit
CREATIVE AGENCY JWT
MEDIA AGENCY MEC
BRAND Vodafone Egypt
1. Mountain Dew – KickStart
Credit
CREATIVE AGENCY BBDO
MEDIA AGENCY OMD
BRAND Mountain Dew Arabia
Have something to say about this? Please share your views in the comments box below or join us on Twitter& Facebook
If you have a news story or tip-off, drop us a line at info@adigitalboom.com
