Connect with us

News

Earnpay raises $4M to facilitate access to salaries in Nigeria

Published

on

Earnpay Raises $4M to Facilitate Access to Salaries in Nigeria

Earnpay, a fintech startup that provides flexible and on-demand salary access, has raised $4 million in seed financing to facilitate the Nigerian employees’ salaries. The funding round was led by an early-stage venture capital firm Canaan.

XYZ Ventures, Village Global, Musha Ventures, Voltron Capital, Ventures Platform, and Paystack CEO Shola Akinlade are Participating investors.

Earnpay was launched in January 2022 and has been in beta since September 2021. The fintech startup plans to offer its on-demand salary solution to 200,000 employees in Nigeria by the end of 2022.

Unlike more developed countries like the U.S., where weekly or bi-weekly salaries can take care of this lifestyle, most of Africa’s workforce is paid monthly but live paycheck to paycheck.

Low monthly wages — which is the norm in Africa — can’t follow the U.S. system. So what happens is that income-earners take salary advances or borrow money from payday lenders and loan sharks to offset their daily expenses and emergencies, ending up falling into a debt cycle.

Advertisement

Earnipay founder and CEO Nonso Onwuzulike tried to tackle this problem internally by allowing employees to access their daily salaries as they work for it while running Reaval (a Ghana-based recycling business he started on the side in 2019).

Onwuzulike, who had worked most of his life in the formal sector — even holding the position of country manager of Bolt Ghana during this period — was accustomed to paying and receiving monthly salaries, which caused problems for his recycling business.

His employees were waste collectors from the informal sector, with a history of collecting daily or weekly payments.

The founder said describing the salary situation at his former company “There were adverse effects of that long wait time between pay cycles, especially for these people who didn’t earn a lot of income,” resume “They ended up not being productive because they had money issues and it led to attrition and retention problems for me because these were guys who are used to getting paid immediately, but I was paying them once a month, and it didn’t make sense to them.”

Onwuzulike developed a solution to make their payment flexible: weekly or bi-weekly. He then figured he could scale it to companies in the formal sector, and there was data to back this decision.

Advertisement

About 80% preferred having flexible access to their salaries rather than the salary advance option popularly pioneered by banks (Per a survey carried out among a few income-earners who worked in the formal sector).

That’s how Earnipay came to be, with Busayo Oyetunji and Joshua Ajayi joining as COO and CTO.

Onwuzulike describes the company as (a financial wellness solution for employees), of which its first product is on-demand salary access, while Earnipay is creating what is known globally as an earned wage access platform.

The platform integrates with companies’ existing payroll or HRM systems to offer its services to employees, who can then track and withdraw their accrued salaries via the app.

Employees’ salaries are prorated daily, and companies can set limits for the percentage of salaries employees can withdraw each month. For instance, if an employee earns ₦300,000 monthly, they can get ₦10,000 daily (for 30 days) or ₦15,000 (if the employer sets the system to count only workdays; 20 in this case).

Advertisement

Earnipay makes these payments on behalf of the company, especially those whose cash flow may be affected should they finance the earned wage payments themselves. At the end of each month, these companies reimburse Earnipay. But for others who can afford to, Earnipay sets up a reconciliation account on top of employees’ salary accounts with scheduled automatic reimbursements.

But where do Earnipay’s revenues come from?

For withdrawals between ₦2,000($4) and ₦10,000 ($20), Earnipay collects a ₦250 ($0.5) fee. It comes from charging employees a fee for accessing a part of their salary early. For ₦10,000 to ₦50,000 ($100) withdrawals, the charge increases to ₦500 ($1).

Earnipay has served over 20 businesses, outsourcing firms, and H.R. solution providers in Nigeria, Since operating in beta.

The company said that Some of its clients include Eden Life and Thrive Agric, whose “thousands of employees” have used the app to access their salary over 1,000 times.

Advertisement

Highlighting other products his company has in the pipeline, Onwuzulike said, “We are super bullish on the product that we were building. Our goal is financial wellness for all, and we want to build products in line with that. We’ve taken the first step, which is affordable access,”

Resume “The second product that we’re building is financial education to provide people with financial literacy tools so they make better spending decisions. We will build products around that primarily just so that we’ll enable employers to make their employees happier, improve productivity, retain talent, and solve the biggest problem in the workplace today that nobody is solving, which is employee money issues.”

Earnpay might face competition from YC-backed South African startup FloatPays, which plans to expand across the continent. Still, it will use this seed funding to target large enterprises and shift its focus regionally.

The experiences of Earnipay’s investors in backing identical companies across emerging markets will be pivotal to the Nigerian fintech’s growth.

XYZ Capital is an investor in Refyne; a two-year-old Indian earned wage access platform that recently raised $82 million in Series B. The San Francisco-based venture capital firm also backs Mexico-based Minu alongside Village Global.

Advertisement

Brendan Dickinson, a general partner at Canaan, said, “We’ve seen earned wage access multiply in many markets and believe it’s a natural fit in Africa,” resume “Earnipay has quickly established itself with a product built specifically for the payroll behaviors of this region, and early employer uptake is solid. Nonso has built one of the strongest teams that we’ve met on the entire continent, and we’re thrilled for the opportunity to partner with them.”

This marks the first investment in an earned wage access platform; judging from its portfolio for Canaan, Earnipay presents an opportunity for the Connecticut-based fund to participate in a good fintech category witnessing an increase in uptake across emerging markets.

News

Amr Diab Gets Hacked on Twitter

Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.

Published

on

Amr Diab Was Hacked On Twitter!

Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”

Amr Diab got hacked on Twitter

On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!

Amr Abdul-Basset Abdul-Azeez Diab  (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.

He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.

In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.

Advertisement

In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”

In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.

Continue Reading

News

Review: Sherine Ana Keteer on Social Media

Sherine ‘s new album “Ana Keter” in Social Media

Published

on

Review: Sherine Ana Keteer on Social Media

After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.

The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.

Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.

Check out the report:

Key take-outs in 15 days after the launch:

Advertisement
  • Album gained 11 million views in 2 weeks on YouTube
  • YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
  • Buzz reached 15K tweets/RTs since the launch on Twitter
  • How do people talk about the album/Sherine on Twitter?
  • People are sharing songs from YouTube & SoundCloud
  • +90% positive sentiment on Twitter
  • Sherine’s Twitter account is excellent at spreading the news about the album’s success.
  • People are tweeting the song’s lyrics.
  • Sarcastic tweets about Sherine & few songs (regular) -  Almost zero negativity about the album
  • Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
  • The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.

Recommendations:

Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:

  • Long updates with no extra value-added will lead to losing your fans’ interest
  • The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
  • A call to action is essential to generate leads & increase engagement
  • Each post has to have its visual, audio, or video so you can attract/engage your audiences
  • Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
  • Revise the tone of voice in future activities.

To recap -  Overall performance is average to good -  Enhance your content formatting -  Improve the tone of voice on all networks -  Be creative to engage your fans better -  Be Consistent -  Start your SoundCloud account.

Continue Reading

News

Putin, Obama war on social media starts with unfriend on Facebook

New stage of the cold war, is it?

Published

on

Putin and Obama War on Social Networks!

The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.

The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.

After unfriending, President Putin update status on profile “Something I should have done a long time ago”

Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends.  We like the same pages, we share pictures of cute women and all that.  Obama needs to lighten up on there, it’s not for serious stuff,”

President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.

He has also commented “Really, Putin needs to grow up.  If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”

Advertisement

JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.

The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks

 Putin and Obama on social Networks

The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?

It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.

Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…  

Advertisement
Continue Reading

Trending