Update June 13, 2016: Facebook rolled out the update globally
Digital marketers in the UK and Ireland are now getting their ads Facebook-approved regardless of the amount of text they’re using as the social media giant lifts it’s 20% image-text overlay rule.
Facebook has long disapproved ads with excessive text exceeding 20 percent of the ad image space.
“The shift will eliminate the text policy, and will no longer disapprove ads based on the amount of text included in an ad’s image,” Facebook’s global advertising representative told Digital Boom in an email.
Spirit of 20 percent policy still intact
When will Facebook roll out the update to all advertisers around the world?
Facebook SPOC told Digital Boom in an e-mail “We are still unaware of when it will be rolled out for the rest of the world, But we will more than happy to inform you when that does happen”.
20% text overlay policy for image ads
The 20% text overlay policy was introduced in December 2012 to protect the newsfeed from low quality creatives, and too much detail in ads.
“Ads must not include added or excessive text that comprises more than 20% of the image,” Facebook says in its advertising guidelines.
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