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Reviewing latest advertising campaigns in the digital marketing sphere in MENA. We deliver an in-depth look at marketing campaigns and even more.
real Madrid in Arabic, social media, real madrid social media, Egypt

Real Madrid Launches Arabic Ad Campaign on Facebook

We've noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video with a signup form as a part of a...
mark Zuckerberg

Google, Facebook ban fake news websites from advertising revenues, but is...

Google said it's working on changes to stop websites making money via Adsense. Facebook announced it would not serve ads in apps or websites "containing...
twitter advertising, twitter ads, custom audience, twitter lists, hashtags, targeting, marketing

5 Hacks Can Improve Your Twitter Advertising Strategy

Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running...
Creative industry Egypt, Ramadan Edition 2016

Six Reasons Not to Miss Creative Industry: Ramadan Edition 2016

Creatives, rejoice! The stage is almost set for the annual Ramadan Edition of Creative Industry Summit. Creative Industry is Egypt’s one and only hub...
10 Most Watched Ads on YouTube in MENA – July 2016

10 Most Watched Ads on YouTube in MENA – July 2016

July’s monthly round up of most popular ads on YouTube showcases a continuation of a love for moving Ramadan ads, with a bit of...
advertising in Egypt, entrepreneurship, startups, marketing, inventory, publishers in egypt, The Entrepreneurship Opportunity in Egypt  –  4: B2C Tech products: Selling Advertising

The Entrepreneurship Opportunity in Egypt  –  4: B2C Tech products: Selling...

It is really easy to decide to base your product’s business model on Advertising. However, making it happen is anything but.The first step is...
ramadan big family, vodafone, 10 Most Watched Ads on YouTube in MENA – June 2016, youtube leaderboard, top 10

10 Most Watched Ads on YouTube in MENA – June

June or maybe we should call it Ramadan this year.Many brands celebrated the holy month and all, mainly telecom operators created customized ads - showcasing...
pokemon go and the middle east brands, consumers and advertisers

Pokemon Go and the Middle East – Advertiser, Brand, Consumer Reactions...

I wanted to write on something fairly light and fun today in light of recent events in the Middle East and in Europe. So,...
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook.Analysis done by our partners at Minitrics, a facebook video analytics tool.Share...
Waslet Kheir's Charity Card Helps Shoppers Donate

Waslet Kheir’s Charity Card Helps Shoppers Donate

Giving to charity is becoming easier and more accessible to Egypt's shop goers through a new donations card introduced by Waslet Kheir.Kart El Kheir...
Careem App Raises EGP 105k for Food Bank in Ramadan

Careem App Raises EGP 105k for Food Bank in Ramadan

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the...
7 Big Stats That Show Which Ramadan Advertisements Resonated Most, ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.We collected digital stats for the...
Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to raise funds for the...
Facebook now accepts payments in Egyptian pound

Facebook now accepts payments in Egyptian pound

Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian pound to its accepted...
Facebook lifts 20% text overlay image restrictions globally

Facebook lifts 20% text overlay image restrictions for all

Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers globally. The update was first...
Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice and Birell on charges of violating public morals and breaching advertising standards, the CPA said in...
Rumors ‘Amr Diab’ Starring in Orange Egypt's Ramadan Ad, orange ramadan ad, amr diab orange

Update: False Rumors ‘Amr Diab’ Starring in Orange Egypt’s Ramadan Ad

Earlier this week, some optimistic Orange fans stated that Amr Diab will be starring in Orange's ad for Ramadan. SEE ALSO: 7 Big Stats That Show Which...
Juhayna's Talking Babies Ads Win Laughs, el dando

Juhayna’s Talking Babies Advertisements Win Laughs

Juhayna's three talking baby boys advertisements won viewers' laughter on the first day of Ramadan as they discuss growing out of breastmilk, and embracing Juhayna dairy...
Vodafone Ramadan Ad Hits 1.2M Organic Views in 6 Hours, etisalat, telecom, ramadan 2016

Vodafone Ramadan Ad Hits 1.2M Organic Views in 6 Hours

Quick insight: Vodafone Ramadan TVC "The Big Family" has reached 1.2M organic views in the first 6 hours on facebook. The ad was able to capture...
David Cameron sends his greetings to all Muslim for Ramadan

David Cameron sends his greetings to all Muslim for Ramadan

The Prime Minister David Cameron sends his greetings to all Muslim communities for the holy month of Ramadan, in Britain and around the world.The...
Vodafone launches its Ramadan campaign 'The Big Family'

Vodafone launches its Ramadan campaign ‘The Big Family’

Vodafone Egypt has launched its Ramadan TVC "The Big Family". Portraying how people get empowered by their beloved ones not only their families. Vodafone featured a...
Etisalat kicks off Ramadan Advertising Race

Etisalat kicks off Ramadan Media Race

Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of "#تخيل_بكره" Imagine Tomorrow.The ad is a...
Euro 2016 comes with lots of surprises on korabia.com

Euro 2016 comes with lots of surprises on korabia.com

Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to the finals in France, taking place on June 10. Korabia.com will provide up-to-date match coverage, news, editorials,...
10 Most Watched Ads on YouTube in MENA - April 2016

10 Most Watched Ads on YouTube in MENA – April 2016

Football fever took a big part of April's advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition...
How Much Does a Ramadan TV Ad Cost?

How Much Does a Ramadan TV Ad Cost?

Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to...
The 10 Most Watched Ads Globally on YouTube in April 2016

The 10 Most Watched Ads Globally on YouTube in April 2016

Google has released the top ten most watched advertisements on youtube in April 2016. Here’s a round-up of April’s most watched ads worldwide according to “YouTube...
10 Most Watched Ads on YouTube in MENA March 2016

10 Most Watched Ads on YouTube in MENA March 2016

Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up of March’s most watched ads according...
mohamed omar, egyptian publishing industry march report, korabia, youm7, akhbarak, contactcars

6 Interesting Insights from the Egyptian Publishing Industry – March 2016

Numbers never lie, So we talk numbers.The digital media industry pays great attention to "Data" every day, one of the important areas digital marketeers focus on...
The 10 Most Watched Ads on YouTube March 2016 – Digital Boom

The 10 Most Watched Ads on YouTube March 2016

YouTube March 2016 top ten most watched advertisements leaderboard has been revealed and here's the list:1- Always #LikeAGirl - Girl Emojis72% of girls feel that society limits...
Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results

Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results

Nike and TAG Heuer dropped sponsorship of Maria Sharapova, and Porsche suspended all activities with the famous tennis player until details of her failed...
oscars best commercial MENA, e3langi, digital boom

Voting now open for 2016 Oscars best commercials in MENA

It's time to take action, it's time to VOTE!Our 2016 Oscars Best Commercials in collaboration with the leading Arabic digital marketing publication e3langi.com continues to recognize the...
like animals campaign, #likeanimals

A Message To Humanity: Treat Refugees Like Animals

The Association for the Rights of Immigrants and Refugees in Tunisia "ADIRT" in collaboration with the media agency Memac Ogilvy Label launched a new online campaign called "Like...
turkish airlines supports Fenerbahce

Turkish Airlines Supports Fenerbahce From The Sky

Turkish Airlines decided to carry the love of soccer fans from ground to the sky, to support Fenerbahce team on their way to UEFA Europe League...
Violence Against Women billboards, violence against women, FP7/CAI, cairo billboards

Innovative Violence Against Women billboards in Cairo

FP7/CAI and UN Women teamed up to create some remarkable violence against women billboards campaign on 6th of October Bridge in Cairo. They used...
sphinx awards, mena cristal, cairo cristal, agency of the year egypt, African festival

African Cristal Festival: Sphinx Awards Winners 2015

The Sphinx Awards ceremony revealed the Egyptian winners of the African Cristal Festival in Cairo last week.The Jury, constituted of MENA & International representatives,...
FP7 Cairo. FP7/CAI, Cairo Cristal, Agency of the year, gold award, team, digital, media, advertising, agency cairo

FP7/CAI named agency of the year 2015 at MENA Cristal

FP7/CAI was named "agency of the year 2015" at the MENA Cristal in Cairo last week, with Gold and Emerald for Baheya's Pink Ramadan campaign for Best...
coca cola caravan , coca cola, JWT, advertising, brazil, campaign, santavideo

Coca-cola Boosts Happiness With a Bridge For Santa

The TV Commercial Ad titled "A bridge for Santa" was done by J. Walter Thompson advertising agency for Coca-cola in Brazil. It was released in...
reham saeed, sabaya al khair, digital boom, egypt, media, advertising, brands, boycott

Major brands pull ads from Riham Saeed

Riham Saeed’s television talk show ‘Sabaya Al Khair’ lost 18 major sponsors and advertisers today following a storm of criticism on social media for...
instagram-ads, digital boom

How to create your first Instagram advert?

You must have heard the news about Instagram ads launch, but how to create your first Instagram advert?Facebook is still rolling out access to advert accounts,...
Dunkin' Donuts, social media, digital boom, egypt, cairo, campaign, opening

Crowd in Front of Dunkin Donuts Because of a Facebook Promo

Cairo – Dunkin Donuts Egypt announced a generous promotion of one year free donuts offered to the first 250 customers who arrive at the new branch...
coca cola, digital boom, coca cola emoji, coca cola twitter, emoji twitter, digitalboom, custom emoji

Coca Cola becomes the first brand to get its emoji on...

Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking when using the hashtag...
instagram ads, instagram advertising, digital boom, announcement, insta

Instagram Ads Are Coming to Egypt!

Today, Egypt has woke up to a very interesting news on the social media scene. Instagram Ads are coming, very soon. A handful of Egyptians...
Ramadan Commercials

Roundup For The 2015 Ramadan Commercials

Every year, Ramadan Commercials, Programs, Series become the most talked about topics in Egypt. Brands compete to capture the hearts and minds of the audience...
etisalat ramadan ad

Etisalat Mocks Vodafone’s Ramadan TVC

As the teleco war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt's Ramadan family ad. Etisalat hired the famous genie, who...
huawei-ramadan

Huawei Joins Ramadan Advertising Race

The beauty of Ramadan advertising is that you don’t always need to get overly creative to come up with an effective marketing campaign. By...
vodafone ramadan 2015, digital boom, adigitalboom

Vodafone Kicks off Ramadan 2015 Media Race

Vodafone Egypt kicked-off Ramadan's media race with a brand TVC. The ad theme "قوتك في عيلتك" is portraying how people get empowered by their families. Vodafone...
amr diab, digital boom, social media, payment, amr diab ads, diab vodafone, vodafone social mediavideo

Amr Diab Starring Western Union New TVC

The international money transfer giant "Western Union" kicked off a new TV Commercial, featuring the Egyptian legend Amr Diab's success story to build a new layer of credibility, trust...
Vodafone Egypt, Amr Diabvideo

Vodafone Egypt Features the Amr Diab Effect

Vodafone Egypt released a new TV commercial featuring Amr Diab's effect on youth culture over the past three decades.Portraying the Egyptian star's impact on youth...
dolcevideo

Dolce 2015, Thank You Jumana

Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce Mistecca "Gum", was first...
Chipsy Egypt, Chipsy digital, chipsy Masr, Chipsy Misr, Chipsy Campaign, Chipsy Egypt 90 million, chipsy, marketing, advertising, happiness, digital boom, digitalboom

Chipsy Egypt Draws Happiness

Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a "90 million laugh". Featuring Egyptian comedian Ahmed Helmy, the...
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