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Reviewing latest advertising campaigns in the digital marketing sphere in MENA. We deliver an in-depth look at marketing campaigns and even more.

ipsos ramadan report, ramadan 2017, hospital 57357, non-profit advertising , ipsos NGOs Egypt report 2017

NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017

The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to IPSOS report. The report, which...
Seven Uplifting Ads That Make You Want To Give To Charity This Ramadanvideo

Seven Uplifting Ads That Make You Want To Give To Charity This Ramadan

Pain, misery and suffering have always been synonymous with charitable ads in Ramadan to gain viewers’ sympathy and increase donations but more charities this...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising,...
Entrepreneurship Opportunity in Egypt, publishing industry in egypt, ad revenue chain in egypt

The Entrepreneurship Opportunity in Egypt  (5): The Advertising Value Chain

Hell is just a sauna  Here is how I described it in my 1st article in the series: “The value chain in the real world consists...

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