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Reviewing latest advertising campaigns in the digital marketing sphere in MENA. We deliver an in-depth look at marketing campaigns and even more.

Spotify announces advertising partners for launch in the Middle East and North Africa

Spotify announces advertising partners for launch in the Middle East and North Africa

Top brands ​​Hardee's, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company and Western Union ​​partner with the ad-supported free Spotify service for launch in MENA The music streaming...
Spotify is now available in the Middle East and North Africa

Spotify is now available in the Middle East and North Africa

The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi Arabia, Palestine, UAE, Jordan, Oman, Qatar, Bahrain, Lebanon, Morocco, Algeria, Tunisia and Kuwait. Spotify Premium...
Facebook rolls out 'Ad breaks' in Jordan, Saudi Arabia and UAE, Facebook launches 'Ad breaks' in Jordan, Saudi Arabia and UAE

Facebook rolls out ‘Ad breaks’ in Jordan, Saudi Arabia and UAE

Facebook has launched Ad breaks program in three Arab countries (Jordan, Saudi Arabia and UAE). The program allows video creators to show ads before or during videos to earn money, just like YouTube. Creators will...
Video creators can now earn money with Facebook Ad breaks

Video creators can now earn money with Facebook Ad breaks

Youtube has been always the go-to platform for creators, simply, because of how easy to monetize your videos. Facebook realizes that allowing creators to monetize is all it takes to take over the video industry....
Snapchat Unveils Next Generation of E-commerce Ad Products

Snapchat Unveils Next Generation of E-commerce Ad Products

Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing suite this June. The new update includes four signature advancements available globally to advertisers. The...
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook has introduced new video creation tools that enable advertisers to convert existing images and text assets into mobile-first video ads with ease. In order to help small and medium businesses create attractive videos...
Facebook allows users to see all active ads run by a page for more transparency

Facebook allows users to see all active ads run by a page for more...

Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this year. The company has launched a new feature that gives people more information about...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan featuring players singing their training routine straight from...
Elios Egypt continues with 'Dark Humor' campaign in Ramadan

Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

After the success of "Dark Humor" campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more copies. The campaign imagines the year 2033 and humanity’s life in the...

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