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Reviewing latest advertising campaigns in the digital marketing sphere in MENA. We deliver an in-depth look at marketing campaigns and even more.

Facebook drives OSN online sales up 6 times in Q4

Facebook drives OSN online sales up 6 times

The Middle Eastern TV operator, OSN saw online sales rise by 6.3 times after using Facebook website conversions ad objective. Promoting its new online-only...
Mo Salah with DHL, Mohamed Salah Returns To Social Media With DHL Ad

Mohamed Salah Returns To Social Media With DHL Ad

Liverpool's forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package.Salah deactivated all his social media...
Facebook Ads Manager back up after reported outage prior Black Friday

Facebook Ads Manager is back up after reported outage prior Black Friday

If you were having trouble publishing ads on Facebook and Instagram in the last 48 hours, you weren’t alone. Facebook Ads Manager was reporting outages...
Facebook Ads Manager goes down prior Black Friday

Facebook Ads Manager goes down prior Black Friday

Facebook Ads Manager tool went down for several hours on Tuesday, leaving brands and advertisers unable to run Black Friday ads.The platform returns with...
Spotify announces advertising partners for launch in the Middle East and North Africa

Spotify announces advertising partners for launch in the Middle East and North Africa

Top brands ​​Hardee's, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company and Western Union ​​partner with the ad-supported...
Spotify is now available in the Middle East and North Africa

Spotify is now available in the Middle East and North Africa

The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi Arabia, Palestine, UAE, Jordan,...
Snapchat Unveils Next Generation of E-commerce Ad Products

Snapchat Unveils Next Generation of E-commerce Ad Products

Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing suite this June. The...
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook has introduced new video creation tools that enable advertisers to convert existing images and text assets into mobile-first video ads with ease. In...
Facebook allows users to see all active ads run by a page for more transparency

Facebook allows users to see all active ads run by a page for more...

Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this year. The company has...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign...
Elios Egypt continues with 'Dark Humor' campaign in Ramadan

Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

After the success of "Dark Humor" campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more...
Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the...
5 reasons why donors prefer mobile donations in Egypt, mobile donations in Egypt, 5 reasons why you should donate via mobile in Ramadan 2018

5 reasons why donors prefer mobile donations in Egypt

Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities and empowering donors.With the...
Dubai Lynx Announces 2018 Awards Winners

Dubai Lynx Announces 2018 Awards Winners

The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative...
facebook bans cryptocurrency and ICO advertising

Facebook forbids cryptocurrency, ICO ads

Facebook banned ads for cryptocurrency and related activities in a new advertising policy issued on Jan. 30, which claims the move improves integrity and...
Wonderlists solves the Unwanted Gifts dilemma, JWT Lebanon

Wonderlists solves the Unwanted Gifts dilemma in Lebanon

A new online platform from Wonderlists solves the unwanted gifts dilemma, making couples and gifters in Lebanon very happy.The service is reinventing the traditional wedding...
Creative Industry Ramadan 2017: Everything you need to know

Get ready for Creative Industry’s 3rd Ramadan Edition: Everything you need to know

Creative Industry Ramadan edition of this year will take place on the Tuesday, September 19 at the Four Seasons Nile Plaza Hotel Cairo. This...
Infographic: Issues Related to Food Wastage

Infographic: Issues Related to Food Wastage

A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt...
olx egypt ramadan report 2017, Momtaz Moussa, OLX’s General Manager of Egypt

Egyptians spent 390 million minutes browsing OLX during Ramadan

OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the holy month of Ramadan.OLX...

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