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Reviewing latest advertising campaigns in the digital marketing sphere in MENA. We deliver an in-depth look at marketing campaigns and even more.
Save the Children launches Ramadan campaign for Syrian children

Save the Children launches Ramadan campaign for Syrian children

Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that...
Orange Ramadan 2017: I never miss outvideo

Orange Ramadan 2017: I never miss out

https://www.youtube.com/watch?v=Hb3XraoZxQ0
Vodafone Ramadan 2017: First time joyvideo

Vodafone Ramadan 2017: First time joy

Vodafone Egypt launched its Ramadan campaign with the theme of "first time joy" is power “فرحة_أول_مرة”. The telecom operator posted two video adverts online portraying how...
Etisalat Ramadan 2017: Hold on to your dreamvideo

Etisalat Ramadan 2017: Hold on to your dream

https://www.youtube.com/watch?v=8bRfCqCOGeQ
video

TEAMA Ramadan 2017: You Got The Wrong Cheese

https://vimeo.com/170111326 Credits: Client: Teama Milk Agency: JWT Cairo
Ramadan emojis on Twitter

Twitter Launches Automated Ramadan TV Guide Experience

Twitter is set to launch the first Ramadan TV guide bot. TV viewers can send a Direct Message to the Arabic entertainment news portal...
zain ramadan commercial 2017, zain bombs violence with mercy, zain islamic advideo

Zain sends a message to the world in Ramadan ‘let’s bomb...

Zain group has kicked off Ramadan media race with an anti-terrorism commercial, portraying how terrorism is turning happiness into darkness in the name of Islam,...
Waklinha Wala, Khalsana Bshyaka, iflix launches in Egypt, Ramadan 2017

iflix makes Egypt debut with revolutionary content for the 2017 Ramadan...

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service...
Anghami Gears up for Ramadan with great opportunities in content generation

110 % increase in content consumption for Ramadan on Anghami in...

Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional...
pizza hut under fire in the middle east

Pizza Hut Under Fire For Mocking Palestinian Hunger Strike

Pizza Hut is facing a social media backlash and boycott campaign, after its Israeli branch posted an advert mocking the mass Palestinian prisoner hunger strike. Pizza Hut's...
anghami app

Anghami grows its Audio Ad business in the region three-fold in...

Dubai - Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing three-fold growth in Audio...
youtube error, google boycott, youtube boycott, youtube advertising

Google boycott: Is it all about free PR?

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and...
Facebook comes to life at Ramadan

Report: Facebook comes to life in Ramadan

Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the...
Emirates airline re marketing, emirates marketing, emirates social media, us electronics banvideo

Emirates Airline pledges to entertain passengers despite US electronics ban

Emirates Airline released a refurbished version of their Jennifer Aniston's TV advert showing off their 2500 channels of entertainment while wondering "Who needs tablets...
video

Independent Enthusiasts for Gun Control: Every 27th

Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. Credit: Brand: Gun Control Country: United States Advertiser: Independent Enthusiasts...
Ramadan on twitter 2016, Ramadan stats on Twitter 2016

Twitter reveals the biggest Ramadan stats of 2016

With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a conversation during the blessed...
Instagram reaches 63 million users in the MENA region

Instagram reaches 63 million users in the MENA region

Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA region is now 63 million users. Worldwide, Instagram...
vertical video ad, middle east vertical video ads, careem vertical video ad, peace cake vertical video ad

Careem Egypt Brings Vertical Video Ads To The Middle East

Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The leading car booking app emulated...
brand yourself project, gear studios

Creative Project: ‘Brand Yourself’ by GearBox Studios

GearBox Studios launched a new personal project to help job seekers show what's important to recruiters. They used the philosophy of "People buy what...
qatar airways, fc barcelona, sponsorship logo

FC Barcelona drops Qatar Airways logo from jerseys next season

Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona, the club announced yesterday...
real madrid arabic, kijamii, real Madrid in Arabic, social media, real madrid social media, Egypt

Real Madrid Launches Arabic Ad Campaign on Facebook

Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We've noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video...
mark Zuckerberg

Google, Facebook ban fake news websites from advertising revenues, but is...

Google said it's working on changes to stop websites making money via Adsense. Facebook announced it would not serve ads in apps or websites "containing...
twitter advertising, twitter ads, custom audience, twitter lists, hashtags, targeting, marketing

5 Hacks Can Improve Your Twitter Advertising Strategy

Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running...
Creative industry Egypt, Ramadan Edition 2016

Six Reasons Not to Miss Creative Industry: Ramadan Edition 2016

Creatives, rejoice! The stage is almost set for the annual Ramadan Edition of Creative Industry Summit. Creative Industry is Egypt’s one and only hub...
10 Most Watched Ads on YouTube in MENA – July 2016

10 Most Watched Ads on YouTube in MENA – July 2016

July’s monthly round up of most popular ads on YouTube showcases a continuation of a love for moving Ramadan ads, with a bit of...
advertising in Egypt, entrepreneurship, startups, marketing, inventory, publishers in egypt, The Entrepreneurship Opportunity in Egypt  –  4: B2C Tech products: Selling Advertising

The Entrepreneurship Opportunity in Egypt  –  4: B2C Tech products: Selling...

It is really easy to decide to base your product’s business model on Advertising. However, making it happen is anything but. The first step is...
ramadan big family, vodafone, 10 Most Watched Ads on YouTube in MENA – June 2016, youtube leaderboard, top 10

10 Most Watched Ads on YouTube in MENA – June

June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom operators created customized ads - showcasing...
pokemon go and the middle east brands, consumers and advertisers

Pokemon Go and the Middle East – Advertiser, Brand, Consumer Reactions...

I wanted to write on something fairly light and fun today in light of recent events in the Middle East and in Europe. So,...
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics, a facebook video analytics tool. Share...
Waslet Kheir's Charity Card Helps Shoppers Donate

Waslet Kheir’s Charity Card Helps Shoppers Donate

Giving to charity is becoming easier and more accessible to Egypt's shop goers through a new donations card introduced by Waslet Kheir. Kart El Kheir...
Careem App Raises EGP 105k for Food Bank in Ramadan

Careem App Raises EGP 105k for Food Bank in Ramadan

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the...
7 Big Stats That Show Which Ramadan Advertisements Resonated Most, ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the...
Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to raise funds for the...
Facebook now accepts payments in Egyptian pound

Facebook now accepts payments in Egyptian pound

Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian pound to its accepted...
Facebook lifts 20% text overlay image restrictions globally

Facebook lifts 20% text overlay image restrictions for all

Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers globally. The update was first...
Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice and Birell on charges of violating public morals and breaching advertising standards, the CPA said in...
Rumors ‘Amr Diab’ Starring in Orange Egypt's Ramadan Ad, orange ramadan ad, amr diab orange

Update: False Rumors ‘Amr Diab’ Starring in Orange Egypt’s Ramadan Ad

Earlier this week, some optimistic Orange fans stated that Amr Diab will be starring in Orange's ad for Ramadan. SEE ALSO: 7 Big Stats That Show Which...
Juhayna's Talking Babies Ads Win Laughs, el dando

Juhayna’s Talking Babies Advertisements Win Laughs

Juhayna's three talking baby boys advertisements won viewers' laughter on the first day of Ramadan as they discuss growing out of breastmilk, and embracing Juhayna dairy...
Vodafone Ramadan Ad Hits 1.2M Organic Views in 6 Hours, etisalat, telecom, ramadan 2016

Vodafone Ramadan Ad Hits 1.2M Organic Views in 6 Hours

Quick insight: Vodafone Ramadan TVC "The Big Family" has reached 1.2M organic views in the first 6 hours on facebook. The ad was able to capture...
David Cameron sends his greetings to all Muslim for Ramadan

David Cameron sends his greetings to all Muslim for Ramadan

The Prime Minister David Cameron sends his greetings to all Muslim communities for the holy month of Ramadan, in Britain and around the world. The...
Vodafone launches its Ramadan campaign 'The Big Family'

Vodafone launches its Ramadan campaign ‘The Big Family’

Vodafone Egypt has launched its Ramadan TVC "The Big Family". Portraying how people get empowered by their beloved ones not only their families. Vodafone featured a...
Etisalat kicks off Ramadan Advertising Race

Etisalat kicks off Ramadan Media Race

Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of "#تخيل_بكره" Imagine Tomorrow. The ad is a...
Euro 2016 comes with lots of surprises on korabia.com

Euro 2016 comes with lots of surprises on korabia.com

Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to the finals in France, taking place on June 10.  Korabia.com will provide up-to-date match coverage, news, editorials,...
10 Most Watched Ads on YouTube in MENA - April 2016

10 Most Watched Ads on YouTube in MENA – April 2016

Football fever took a big part of April's advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition...
How Much Does a Ramadan TV Ad Cost?

How Much Does a Ramadan TV Ad Cost?

Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to...
The 10 Most Watched Ads Globally on YouTube in April 2016

The 10 Most Watched Ads Globally on YouTube in April 2016

Google has released the top ten most watched advertisements on youtube in April 2016. Here’s a round-up of April’s most watched ads worldwide according to “YouTube...
10 Most Watched Ads on YouTube in MENA March 2016

10 Most Watched Ads on YouTube in MENA March 2016

Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up of March’s most watched ads according...
mohamed omar, egyptian publishing industry march report, korabia, youm7, akhbarak, contactcars

6 Interesting Insights from the Egyptian Publishing Industry – March 2016

Numbers never lie, So we talk numbers. The digital media industry pays great attention to "Data" every day, one of the important areas digital marketeers focus on...
The 10 Most Watched Ads on YouTube March 2016 – Digital Boom

The 10 Most Watched Ads on YouTube March 2016

YouTube March 2016 top ten most watched advertisements leaderboard has been revealed and here's the list: 1- Always #LikeAGirl - Girl Emojis 72% of girls feel that society limits...
Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results

Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results

Nike and TAG Heuer dropped sponsorship of Maria Sharapova, and Porsche suspended all activities with the famous tennis player until details of her failed...

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