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Reviewing latest advertising campaigns in the digital marketing sphere in MENA. We deliver an in-depth look at marketing campaigns and even more.

Facebook allows users to see all active ads run by a page for more transparency

Facebook allows users to see all active ads run by a page for more...

Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this year. The company has launched a new feature that gives people more information about...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan featuring players singing their training routine straight from...
Elios Egypt continues with 'Dark Humor' campaign in Ramadan

Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

After the success of "Dark Humor" campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more copies. The campaign imagines the year 2033 and humanity’s life in the...
Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the company said it will donate 20 bottles during Iftar time...
5 reasons why you should donate via mobile in Ramadan 2018

5 reasons why you should donate via mobile in Ramadan 2018

Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities and empowering donors. With the Muslim holy of month of Ramadan marking the peak of...
Dubai Lynx Announces 2018 Awards Winners

Dubai Lynx Announces 2018 Awards Winners

The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative inspiration. Jose Papa, Managing Director Cannes Lions commenting on the 2018...
facebook bans cryptocurrency and ICO advertising

Facebook forbids cryptocurrency, ICO ads

Facebook banned ads for cryptocurrency and related activities in a new advertising policy issued on Jan. 30, which claims the move improves integrity and security of financial product and services advertising on its main...
Wonderlists solves the Unwanted Gifts dilemma, JWT Lebanon

Wonderlists solves the Unwanted Gifts dilemma in Lebanon

A new online platform from Wonderlists solves the unwanted gifts dilemma, making couples and gifters in Lebanon very happy. The service is reinventing the traditional wedding gift registry by providing an easy-to-build, easy-to-manage and an easy-to-share...
Creative Industry Ramadan 2017: Everything you need to know

Get ready for Creative Industry’s 3rd Ramadan Edition: Everything you need to know

Creative Industry Ramadan edition of this year will take place on the Tuesday, September 19 at the Four Seasons Nile Plaza Hotel Cairo. This energetic one-day event brings together the bigwigs of the creative...

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