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Reviewing latest advertising campaigns in the digital marketing sphere in MENA. We deliver an in-depth look at marketing campaigns and even more.

Facebook drives OSN online sales up 6 times in Q4

Facebook drives OSN online sales up 6 times

The Middle Eastern TV operator, OSN saw online sales rise by 6.3 times after using Facebook website conversions ad objective. Promoting its new online-only...
Mo Salah with DHL, Mohamed Salah Returns To Social Media With DHL Ad

Mohamed Salah Returns To Social Media With DHL Ad

Liverpool's forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package. Salah deactivated all his social media...
Facebook Ads Manager back up after reported outage prior Black Friday

Facebook Ads Manager is back up after reported outage prior Black Friday

If you were having trouble publishing ads on Facebook and Instagram in the last 48 hours, you weren’t alone. Facebook Ads Manager was reporting outages...
Facebook Ads Manager goes down prior Black Friday

Facebook Ads Manager goes down prior Black Friday

Facebook Ads Manager tool went down for several hours on Tuesday, leaving brands and advertisers unable to run Black Friday ads. The platform returns with...
Spotify announces advertising partners for launch in the Middle East and North Africa

Spotify announces advertising partners for launch in the Middle East and North Africa

Top brands ​​Hardee's, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company and Western Union ​​partner with the ad-supported...
Spotify is now available in the Middle East and North Africa

Spotify is now available in the Middle East and North Africa

The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi Arabia, Palestine, UAE, Jordan,...
Snapchat Unveils Next Generation of E-commerce Ad Products

Snapchat Unveils Next Generation of E-commerce Ad Products

Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing suite this June. The...
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook has introduced new video creation tools that enable advertisers to convert existing images and text assets into mobile-first video ads with ease. In...
Facebook allows users to see all active ads run by a page for more transparency

Facebook allows users to see all active ads run by a page for more...

Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this year. The company has...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting...

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