Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the big picture celebration “100 Years of Happiness”.
In Egypt, Coca-Cola decided to capitalize on the spring holiday “Sham El-Naseem” as it is known for picnics, old songs, family gatherings, happiness & the colorful life spring brings.
Launch date: 10th of April, 3 days before Sham El-Naseem day on the 13th of April.
Coca Cola Song on Soundcloud
Coca Cola Egypt 100 Years Campaign Analysis – Social Media
It’s too short to evaluate the campaign and analyze the buzz, so keep up with us for campaign phase#1 analysis soon, till that day, we’d love to know what do you think of the ad, and if it was as joyful as what Coca-cola normally does?
Happy Sham El-Naseem, everyone!