The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi Arabia, Palestine, UAE, Jordan, Oman, Qatar, Bahrain, Lebanon, Morocco, Algeria, Tunisia and Kuwait.
Spotify Premium Subscription
The service is offered with a one-month free trial, after users provide their credit card information.
Afterwards, the service is offered at free or premium, priced at $4.99 across all the Middle East and North Africa countries except Egypt at EGP49.99 and UAE at 19.99 AED.
Earlier this year, Spotify began hiring for a number of positions locally, indicating an imminent regional launch. In February, it also disclosed that it had opened its regional office in Dubai, UAE.
In September, Spotify was looking for six brands to advertise, at a cost of $200,000 each, ahead of the platform’s November launch. According to Gulf news.
Spotify has assigned ConnectAds as its media agency in the Middle East region. This month, the Swedish company has secured a number of major advertisers ahead of its roll-out in the region. Coca-Cola, Mountain View and other advertisers will run exclusively for the first three months.
With over 83 million paid subscribers worldwide, Spotify’s business model relies on a combination of advertising and paid subscriptions. In 2017, Spotify earned €4.1 billion in revenues.
Operating across 73 markets, Spotify continues to be unavailable in a number of key territories, including India, Russia, and most of Africa.