Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the holy month.
Community: Comes to life on Facebook
Over 244M people on Facebook celebrate Ramadan. Including 86% of people on Facebook in the Middle East.
Leisure: Comes to life on Facebook
Every day during Ramadan in MENA, People spend 1.92M incremental hours on Facebook. That represents 5% more time spent per session by the average MENA Facebook user during Ramadan, which means you have an extra 57.6M hours to capture attention during Ramadan.
Prime Time: comes to life on Facebook
Usage of Facebook rises by up to 200% from 2-5AM.
Night Time: comes to life on Facebook
- There are 4.16x more conversions at 4AM during Ramadan compared to non-Ramadan months.
- And there are 4.84x more conversions on Mobile during this time.