Etisalat Egypt kicked off Ramadan 2022 media race with a brand TVC that promotes Etisalat’s position in the market. The ad features Ahmed Ezz and the Lebanese star Carmen Bsaibes.
Ahmed Ezz and Carmen Bsaibes appeared in five characters in different romantic situations in the ad; portraying how they saw a love story coming from the beginning in the five situations, reflecting on the ad, who believed in Etisalat’s success from the begining was right, as it was going to rack the first position in the market sooner or later. It is inevitable.
The ad song “Bahebek Enti” which translates to “I l love you” by the Jordanian singer Aziz Maraqa.
The ad gained 10 million views on YouTube, over 16M Views on FaceBook, as low as 2,327 views on Twitter, and received many positive reviews on social media. Many of them were impressed by how convincing Ezz and Basibes were in the lovers’ role; many thought they had strong chemistry between them.
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