Google Ads: Target Audience Explained

Google Ads is one of the most popular advertising platforms worldwide. Through Google Ads, you can reach your target persona because who doesn’t use at least one of Google’s services?

That said, many newcomer digital advertisers and sometimes old ones cannot differentiate between the too many audiences available in the Google Ads.

That’s why we have put together a list of available audiences on Google Ads for you.

Google Ads Audiences

• Affinity: Reach users based on what they’re passionate about and their habits and interests.
• Custom audiences: Depending on your campaign goal, reach users based on what they’re passionate about, their habits and interests, and reach users based on their recent purchase intent. You can learn more About custom audiences.
• Detailed Demographics: Reach users based on long-term life facts.
• Life Events: Reach users when they are in the midst of significant life milestones.
• In-market: Reach users based on their recent purchase intent.
• Remarketing: Reach users that have interacted with your business.
• Customer Match: Reach your existing customers based on your CRM data.
• Similar audiences: Reach new users with similar interests to your website visitors or existing customers.
• Learn more by reading Reach the right audience at the right moment.

Do all audience available on all placements? No

Audience availability per placement

Display Network:

• Affinity: Reach users based on what they’re passionate about and their habits and interests.
• Custom audiences: Depending on your campaign goal, reach users based on what they’re passionate about, their habits and interests, and reach users based on their recent purchase intent. You can learn more About custom audiences.
• Detailed Demographics: Reach users based on long-term life facts.
• Life Events: Reach users when they are in the midst of significant life milestones.
• In-market: Reach users based on their recent purchase intent.
• Remarketing: Reach users that have interacted with your business.
• Customer Match: Reach your existing customers based on your CRM data.
• Similar audiences: Reach new users with similar interests to your website visitors or existing customers.

Google Search:

• Affinity: Reach users based on what they’re passionate about and their habits and interests.
• Detailed Demographics: Reach users based on long-term life facts.
• In-market: Reach users based on their recent purchase intent.
• Remarketing: Reach users that have interacted with your business.
• Customer Match: Reach your existing customers based on your CRM data.
• Similar audiences: Reach new users with similar interests to your website visitors or existing customers.

Video (Youtube):

• Affinity: Reach users based on what they’re passionate about and their habits and interests.
• Custom audiences: Depending on your campaign goal, reach users based on what they’re passionate about, their habits and interests, and reach users based on their recent purchase intent.
• Detailed Demographics: Reach users based on long-term life facts.
• In-market: Reach users based on their recent purchase intent.
• Remarketing: Reach users that have interacted with your business.
• Customer Match: Reach your existing customers based on your CRM data.
• Similar audiences: Reach new users with similar interests to your website visitors or existing customers.

To read more, visit Google Audience definitions.