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Egypt orders closure of research firm Ipsos’s office

by Dalia Khirfan
July 18, 2017
ipsos logo

Reuters – Egypt’s Manpower Ministry ordered the closure of leading market research firm Ipsos’s business in the country, citing workplace health and safety violations, a ministry decree dated June 20 showed.

See Also: NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017

The decree was made public by local media late on Saturday. The spokesman confirmed its authenticity to Reuters. He said Cairo local authorities had not yet carried out the order.

“As of June 20, 2017, Ipsos Egypt for Consulting Services is to be shut down completely for not carrying out a natural disasters assessment and not making a contingency plan to protect the building and employees in case of a disaster,” stated the decree.

Ipsos, a global market research firm headquartered in France, conducts audience research on Egyptian television networks and provides the results to advertisers.

Egypt’s Interior Ministry last year warned citizens against taking part in surveys conducted by foreign media organizations, saying it was a threat to national security.

An Ipsos official in Egypt who spoke on condition of anonymity confirmed the closure order on Sunday but said the company would not comment publicly on the matter.

“What I can tell you is we have no work safety violations whatsoever, these are all false claims,” he told Reuters.

Ipsos officials in France were not immediately available for comment.

The company had been criticized by pro-government talk show hosts and state-aligned newspapers, which accuse it of sympathizing with the outlawed Muslim Brotherhood, links to foreign intelligence agencies, labor law violations and tax evasion, all of which it denies.

The media organizations say Ipsos misrepresents their ratings, showing them to be lower for political reasons, which the company denies. In parliament last month, MPs in the pro-government majority coalition called Ipsos reports biased.

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Dalia Khirfan

Dalia Khirfan

Dalia is a digital marketing strategist and SEO specialist based in Amman, Jordan, with expertise in MENA market optimization and search strategy. As Digital Marketing Lead at SOS Children's Villages Jordan, she drives measurable growth through data-driven SEO campaigns and content strategy. She specializes in helping businesses navigate Arabic keyword research, cultural content adaptation, and algorithm changes across Middle Eastern markets.

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