Etisalat Deletes Sexist Tweet After Social Media Outrage

The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking girls by saying, “guys park their cars in a min while girls in 15 mins”.

In less than 12 hours of posting the tweet, Etisalat Egypt realized that they should take it down, just like nothing happened. Unfortunately, it forgot that the social network’s observant users are adept at taking screenshots of Twitter fails, especially in the case of multi-billion dollar companies.

Part of Etisalat social media backlash

A sexist ad by the Emirati telco Etisalat "Guys park their cars in a min while girls park theirs in 15 mins" #Egypt
https://t.co/UvplYD6Co0

— Horus (@krknz) May 10, 2016

https://twitter.com/basmaosman/status/730020341624475648

It's time for @VodafoneEgypt & @Orange_Egypt to come out with a sassy and classy ad to put @etisalat to shame. pic.twitter.com/uRNCFDNF4S

— Victor Salama (@VicoSalama) May 10, 2016

https://twitter.com/Kardala/status/729992512497197056

@Kardala @etisalat hence the deletion of the tweet

— Khalifa خليفة (@5leeefa) May 10, 2016

UPDATE: Etisalat Egypt caved to pressure from its customers on Twitter and issued an apology tweet. “We apologize for any offense caused. Etisalat respects everyone.”