• Partners
  • Privacy Policy
  • About us
  • Contact us
Sunday, June 1, 2025
  • Login
Digital Boom
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
Digital Boom
No Result
View All Result
Home News & Trends

Grey Group (WPP) acquires a majority stake in hug digital                                            

Editorial Team by Editorial Team
December 19, 2017
in News & Trends
Reading Time: 2 mins read
10
A A
Grey Group (WPP) acquires a majority stake in hug digital                                            
350
VIEWS

Grey Group has acquired a majority stake in hug digital – a leading independent regional digital marketing agency, based in the Middle East. Founded in 2009 by Oussama Jamal and Timothy Michael Baker, hug digital is one of the largest and fastest growing, 360°digital agencies in the MENA region.

The full extent of the services offered by hug digital encompasses handling their clients brands’ social assets, content creation, influencer marketing, digital products development, full-fledged digital campaigns, web and mobile app development (UX / UI), on-ground and digital activations, media planning & buying as well as digital research, analysis and social listening.

Headquartered in Dubai (UAE) and with offices in Egypt, India, Kuwait and Saudi Arabia, the agency has a headcount of 160+ full-time staff. Their impressive clientele list includes more than 70 international, regional and local brands such as;

  • Americana (Hardees, TGI Fridays, Krispy Kreme)
  • Al-Futtaim (Al Futtaim automotive group, Toyota, Honda, Lexus), Majid Al Futtaim (Ski Dubai, Magic Planet, iFly, Little Explorer, LEGO)
  • Commercial Bank of Dubai
  • Dubai Tourism
  • Alwaleed Philanthropies (KSA)
  • Rafal Real Estate (KSA)
  • Shell (Egypt & UAE)
  • Festival City Group (Egypt)
  • Sarai and Taj City by MNHD (Egypt)
  • Toys ‘R’ Us (Egypt)
  • Allianz (Egypt)
  • Emaar Misr (Egypt)

“We’re incredibly excited about our new partnership with Grey Group.” stated Oussama Jamal, Chairman of hug digital. He added, “As a team, we are very eager to take our digital know-how and intimate knowledge of digital in the MENA region and scale this with Grey Group. The acquisition means access to incredible resources that will enable our personnel to excel further and service our digital partners and brands even more.”

As chairman and CEO, Jamal and Baker will continue to head the hug digital operations whilst working closely with Nirvik Singh (Chairman and CEO, GREY GROUP, Asia Pacific, Middle East and Africa) to set the overall strategic digital direction and growth for the region.

The acquisition is expected to bring additional benefits to the clients of hug digital, including access to Grey Group’s vast offerings such as its in-house broadcast production facility, GreyWorks, its shopper-marketing agency, Grey DPI, and its highly-regarded creative and design technology company, Vinyl-i. Similarly, Grey Group’s clients from across the globe will benefit from the digital technology and local expertise of Hug Digital.

“Grey Group is rapidly establishing a strong leadership position in the MENA creative and digital space. The partnership with Hug Digital is an excellent strategic fit to lead with ground-breaking digital work especially as it has always been Grey’s commitment to constantly deliver quality value-added services to our clients. With this acquisition, we are heading in the right direction.” said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa.

Previous Post

Tweeps Add Satirical Flavor to Saudi Arabia’s Cinema Ban Lift

Next Post

Mohamed Salah Named Vodafone Egypt’s Brand Ambassador

Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty
Tech

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty

by Ahmed Maher
May 27, 2025
0

Uber has officially launched its global subscription program, Uber One, in Egypt, offering ride-hailing users exclusive benefits such as ride...

Read moreDetails
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse

Builder.ai Shuts Down After Layoffs and Investor Pullout

May 28, 2025
How to Become LLM-Ready in 2025: A Guide for Publishers

Publishing for Machines: The 2025 Guide to LLM-Ready Content

May 26, 2025
Thndr Raises $15.7M to Expand into Wealth Management in MENA

Thndr Raises $15.7M to Expand into Wealth Management in MENA

May 26, 2025
Twitter History: Key Moments and Evolution from 2006 to Now

The History of Twitter: Key Milestones and Major Changes

May 23, 2025
  • Partners
  • Privacy Policy
  • About us
  • Contact us

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.