hug digital said that the agency has won a truly regional digital account; Festival City Malls, across UAE, Egypt & Qatar.
The agency was already handling digital duties (Strategy, Content, Social, Media & Activation) for Dubai Festival City Mall.
After their successful implementation of Dubai’s ‘Cityfest’ three months in mall activation, the agency has extended their remit to handle Cairo & Doha after a competitive pitch process in both markets.
Hussein Dajani, (Chief Operating Officer) who led the process from hug digital said;
‘This win comes as a result of our passion for all things digital, diligent team work (from our regional offices) and a history of delivering results for our partner clients. We were able to demonstrate a combination of digital excellence (from the existing work we’d delivered in Dubai) and translate that into relevant local market digital strategies to meet both Cairo and Doha’s business objectives. We’re so proud and honored.”
hug digital believe they beat the incumbent agencies, by offering an elevated proposition beyond just Social Media.
Heba Fayed from Cairo Festival City commented;
‘hug digital went over an above just Social. The combination of their insight-driven and creative-led recommendations, really resonated with our challenging digital business objectives’.
